Find & Apply For Communications / Public Relations Manager Jobs in Rancho Cucamonga, California

Company Overview Ariat International is built on innovation, dedication, and a commitment to riders, ranchers, outdoor workers, family, community, and the outdoors. The company creates performance footwear and apparel while honoring the traditions of the riding and working world. Job Summary The Community Engagement Specialist is an entry level marketing position that is the face of Ariat's community engagement program in the store and in the local market. This role executes the store and market-level community strategy by building authentic relationships, creating meaningful partnerships, hosting engaging events, and supporting local organizations that align with Ariat's brand values. This role connects Ariat to local communities through local engagements, private events, and brand initiatives, including in-store activations, regional festivals and community events, school and tourism partnerships, job sites, trade partnerships, live music, and Ariat corporate-sponsored events. The Specialist partners closely with the Community Manager and the Retail Marketing Team, ensuring local execution aligns with brand strategy, follows program guidelines, and delivers meaningful community engagement. This individual represents the Ariat brand both on the sales floor and in the community, focused on building authentic community relationships, increasing local brand and store awareness, driving store traffic and customer acquisition, and creating memorable customer experiences. Core Responsibilities Community Strategy & Marketing Partnership Partner closely with Store Leadership, District Leadership, the Community Manager, and the Retail Marketing Team to execute Ariat's community engagement strategy. Support Marketing-led Brand Initiatives, including product launches, seasonal campaigns, brand partnerships, and grand opening events, bringing the brand experience to life locally. Ensure all local events and activations align with Ariat brand standards, program guidelines, and marketing priorities. Share upcoming concerts and regional events for the Regional Marketing Calendar and future planning. Serve as the store's point of contact for event reporting, metrics, and community insights, sharing feedback from the local market to inform future initiatives and activations. Event Planning & Execution Surface event concepts and partnership ideas, and partner with the Store Manager and District Manager to shape them into event proposals. Prepare Jira requests for Local Engagements, Private Events, and charity donations, including event details, objectives, vendor information, and budget estimates, a minimum of 8 weeks prior to execution. Coordinate approved events, including vendor management, local logistics, and approved event budgets, making no commitments to vendors, partners, or event organizers before Marketing approval. Plan and execute in-store activations including product launches, customer appreciation events, live music, custom boot fittings, local maker demos, and seasonal activations. Host approved Private Events such as VIP shopping events, corporate groups, and tourism partnerships, gathering event requirements and coordinating logistics. Manage Eventbrite pages, event assets, and local promotion for approved events. Serve as the on-site point of contact for local vendors, musicians, food/beverage partners, and community collaborators during events. Oversee event setup and breakdown, ensuring operational excellence and brand presentation. Event Recaps & Reporting Capture photos and video throughout each event, telling the story from setup through the event and highlighting authentic customer engagement. Submit Event & Promo Recaps through Jira by the Monday following each event, including attendance, traffic and sales results, customer and vendor feedback, photos, and recommendations for future events. Send vendor thank-you notes with event imagery and confirm payment processing after each event. Track and report on community engagement metrics and event performance. Community & Field Engagement Attend and support regional festivals, markets, established rodeos, stock shows, fairs, job site visits, trade events, and other Western and Work-related community engagements. Identify local partners, vendors, and engagement opportunities, including community organizations, school programs such as FFA and 4-H, athletes, contractors, musicians, tourism bureaus, and other Western and Work community leaders. Build recurring community programming that gives customers a reason to come back, such as line dancing nights, local maker days, and community give back events. Position the store as a local hub for Western lifestyle, Work, and community connection.

Brand & Product Advocacy Relationship Management Team Contribution Requirements:

A Bachelors degree in Marketing, Communications, Business Management, or other related field (or working towards one) Experience in Event Planning, organizing and working Events, and managing budgets for Events. Experience in building community relations Highly organized Positive, outgoing personality who isn't afraid to approach new people and market the Ariat brand and experience. Previous retail experience is preferred or have the willingness to learn the operations in the retail store. #Retail1

Pay:

From $25.00 per hour

Benefits:

Dental insurance Health insurance Life insurance Paid time off Retirement plan Vision insurance

Experience:

marketing : 1 year (Required) Retail management: 1 year (Preferred)

Work Location:

In person