Find & Apply For Communications / Public Relations Manager Jobs in Melbourne, Florida

Marketing and Communications Manager Florida Preparatory Academy - 2.9 Melbourne, FL Job Details Full-time $48,500 - $58,500 a year 9 hours ago Benefits Paid holidays Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Photography Spanish Content editing Marketing company internal data English Graphic design Media data analysis Managing projects Marketing analytics Cross-functional collaboration Promotional video projects Marketing positioning Media editing tools Full Job Description Reports to: Director of Admissions

BGA GLOBAL

is an education investment company focused on investing in education, developing specialized school programs, and providing admissions and brand marketing services. We combine funding with program development, planning and implementing programs and coordinating resources around each school's distinctive strengths. We also oversee enrollment strategy, market development, and brand communications to support the continued growth of schools and programs. BGA has invested in and developed three specialized academy programs in basketball, golf, and aerospace technology at Florida Prep Academy (FPA) in Melbourne, Florida. FPA has engaged BGA to coordinate recruitment for the school and BGA's specialized programs, including marketing, recruitment channel development, admissions inquiries and applications, and follow-up through enrollment.

BGA GLOBAL

is recruiting for these activities. About the Role You will implement BGA's brand communications and enrollment marketing strategy, coordinating promotion for FPA under BGA's service mandate and for BGA's specialized programs. Drawing on the positioning of the school and programs, you will take a hands-on role in managing social media, planning content, producing photos and videos, and optimizing advertising. You will work with the regional admissions team to strengthen brand awareness, generate qualified inquiries, and improve conversion to applications and enrollments. Key Responsibilities

• Marketing planning: Develop a communications strategy and implementation plan aligned with BGA's shared enrollment goals and the brand positioning of FPA and the specialized programs. Define target audiences, key messages, channels, budgets, and timelines.
• Content and channel management: Plan and produce digital content, manage social media accounts, and maintain the website, email communications, and digital advertising. Develop topics and scripts, shoot and edit photos and videos, and publish content on student stories, courses, campus life, and faculty interviews. Engage with audiences and review performance data.
• Inquiry conversion: Improve landing pages, inquiry forms, and automated emails. Work with admissions to define qualified leads and establish CRM handoff procedures.
• Advertising optimization: Run campaigns within approved budgets, test audiences and creative materials, and adjust strategies based on cost per qualified inquiry, lead quality, and application conversion.
• Events and partnerships: Support open houses, education fairs, online information sessions, and regional presentations. Develop partnerships with media outlets, community groups, schools, sports clubs, and recruitment partners.
• Performance and delivery: Track brand communications performance, lead sources, marketing expenditure, and enrollment conversion. Manage vendors, approval processes, and delivery schedules to ensure accurate promotion and consistent brand messaging for FPA and BGA programs. Marketing and Communications Manager Qualifications
• Professional knowledge and practical experience in social media management, including account positioning, content planning, publishing schedules, audience engagement, and data analysis. Ability to show accounts or projects you have managed and the results achieved.
• Ability to independently plan scripts, shoot photos and videos, edit footage, add subtitles, and handle basic post-production. Proficiency with commonly used photography and video equipment and video editing software.
• Strong English writing, editing, and speaking skills, with the ability to communicate the distinctive strengths of FPA and BGA programs through clear, engaging content.
• Practical skills in digital advertising, social media, email marketing, website management, or search engine optimization.
• Ability to analyze website, advertising platform, and CRM data and manage budgets, vendors, deadlines, and multiple projects.
• Ability to collaborate across departments and independently deliver work.

Legal authorization to work in the United States and ability to complete required background checks.

Preferred:

Experience in education, admissions, youth sports, international marketing, marketing automation, or visual design; ability to create content in Spanish, Chinese, or other languages. Compensation and Benefits Compensation is negotiable. We offer a competitive package consisting of an annual salary and performance incentives tied to key performance indicators (KPIs). Starting salary will be determined by relevant experience, professional qualifications, and role responsibilities, with details to be discussed during the hiring process. Upon joining, employees are eligible for the following benefits, subject to applicable policies:

• Medical, dental, and vision insurance.
• A 401(k) retirement savings plan.
• Paid vacation, sick leave, and public holidays.

Employees who fulfill their core responsibilities and agreed-upon goals may also receive additional benefits, such as tuition discounts or waivers for their children. Specific benefits, eligibility conditions, and discount or waiver amounts are subject to applicable policies and the terms of employment.

Pay:

$48,500.00 - $58,500.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person