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Social Media Manager Northbound Studio Grandville, MI Job Details Full-time From $22 an hour 6 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Flexible schedule Life insurance Retirement plan Qualifications Adobe Premiere TikTok Facebook Marketing analytics Instagram Full Job Description Social Media Manager Northbound Studio | Grandville, Michigan Northbound Studio is looking for a creative, organized, and strategic Social Media Manager to join our team. This position will be responsible for planning, creating, executing, and measuring social media strategies for a variety of Northbound Studio clients across different industries. The ideal candidate understands that great social media is more than simply posting content. They should be able to develop a strategy, identify content opportunities, create engaging photo and video content, write compelling copy, manage content calendars, and analyze performance to continually improve results. Because Northbound Studio works with a wide range of businesses and brands, this position requires someone who can quickly understand different audiences, industries, brand voices, and marketing objectives. ResponsibilitiesSocial Media Strategy & Planning Develop and manage social media strategies for multiple Northbound Studio clients. Create monthly and quarterly content plans based on each client's marketing goals, campaigns, events, products, and services. Build and maintain organized social media content calendars. Identify content opportunities, trends, and creative concepts that align with each client's brand. Determine appropriate content formats and platforms for each client, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms. Coordinate social media efforts with broader client marketing initiatives, including websites, SEO, paid advertising, email marketing, events, and promotions. Content Creation Plan and coordinate photo and video content needed for client social media accounts. Participate in and help direct client content shoots. Capture high-quality photo and video content using professional cameras and mobile devices. Create short-form video content including Instagram Reels, TikToks, YouTube Shorts, and other vertical video. Edit photos and videos into polished, engaging social media content. Create graphics and other supporting social media assets when needed. Write captions and social copy that accurately reflect each client's brand voice. Develop creative concepts that make client content engaging while supporting measurable business objectives. Content Management & Scheduling Manage social media accounts for multiple clients simultaneously. Prepare, organize, and schedule content across social media platforms. Ensure posts are accurate, on-brand, and published according to the approved content calendar. Maintain consistency in brand voice, visual identity, messaging, and posting frequency. Coordinate client approvals and revisions when necessary. Monitor scheduled content and make adjustments based on current events, client needs, campaigns, or performance. Analytics & Reporting Monitor social media performance across client accounts. Track key metrics including reach, impressions, engagement, follower growth, video views, website traffic, and conversions where applicable. Prepare month-over-month social media reports for clients. Identify trends in performance and determine what types of content are producing the strongest results. Provide recommendations for improving future content and social media strategy. Communicate performance and insights to clients and the Northbound Studio team in a clear and understandable way. Continuously test different content styles, formats, messaging, posting times, and strategies to improve performance. Qualifications Strong understanding of major social media platforms and how content performs differently across each platform. Experience managing social media accounts for businesses, organizations, or brands. Strong photography and video production skills. Experience editing short-form video content. Strong copywriting and communication skills. Ability to understand and adapt to different brand voices. Strong organizational and project management skills. Ability to manage multiple clients, deadlines, and content calendars simultaneously. Comfortable communicating directly with clients. Strong attention to detail. Ability to work independently while collaborating with Northbound Studio's creative and marketing teams. Understanding of social media analytics and the ability to translate data into actionable recommendations. Preferred Experience Experience with some or all of the following is preferred: Adobe Creative Cloud Adobe Premiere Pro Adobe Lightroom Adobe Photoshop Canva Meta Business Suite Instagram Facebook LinkedIn TikTok YouTube Social media scheduling platforms Social media analytics and reporting platforms Professional photography and videography Experience working in an agency environment or managing social media for multiple brands simultaneously is highly valued. What Success Looks Like A successful Social Media Manager at Northbound Studio will be able to take ownership of a client's social media presence from beginning to end — developing the strategy, determining what content needs to be created, capturing and editing that content, writing the messaging, scheduling posts, and analyzing the results. Success in this position means maintaining consistently high-quality social media accounts while demonstrating measurable improvement in areas such as engagement, reach, audience growth, website traffic, leads, and overall brand awareness. Most importantly, this person should bring ideas to the table. We are looking for someone who stays current with social media trends but understands how to use those trends strategically rather than simply following them.

Pay:

From $22.00 per hour Expected hours: 40.0 per week

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance

Work Location:

In person