Find & Apply For Communications / Public Relations Manager Jobs in Fenton, Missouri

Paid Media Manager ReCoat Revolution is hiring a full-time Paid Media Manager in St. Louis to own our Meta and Google advertising across a growing national franchise network. About ReCoat Revolution ReCoat Revolution is a St. Louis-based floor refinishing franchise with around 25 locations across the U.S. and more opening every year. Our service, called the Clean ReCoat Process, gives homeowners beautiful floors without the dust, downtime, and cost of a full sand and refinish in just one day. Why this role exists We're adding a new role at ReCoat Revolution to better support our growing franchise system. Our goal is to have someone fully dedicated to our brand and to the success of both our flagship location and our owners' locations. You'll manage our Meta advertising, build our Google Ads program from the ground up, and work alongside our current marketing partners as this role takes shape. Fair warning, there's no playbook waiting for you. We know where we want to end up, but how we get there is largely up to you. You'll shape what this job looks like, set up the systems that make it work, and keep improving them as we add locations. If you want your fingerprints on how this gets built, we'd love to talk. You'll build the function, not just run it In your first year, you'll be the person who turns paid advertising at ReCoat Revolution from a set of separate efforts into one connected, repeatable system.

That means:

Finding the problems. Dig into what's working, what isn't, and where we're leaving leads on the table, across HQ and the locations already running their own ads. Designing the solutions. Decide how our accounts should be structured, how budgets get allocated across territories, and how every lead gets tracked back to a booked job. Deploying and documenting them. Turn what works into playbooks, launch checklists, and reporting templates so every new franchise starts on proven ground. Refining as we grow. Treat every process as version one. Test, measure, and improve it as we add locations and learn what drives results. You'll have direct access to leadership, the freedom to make calls, and the accountability that comes with them. We want someone who fills a hole before anybody steps in it. What you'll own Meta setup and advertising Meta Business Portfolio creation (Facebook page and Instagram account setup for new locations) Take over and manage Meta (Facebook and Instagram) campaigns for HQ and franchise locations (you'll have past content, campaigns, and history to reference) Plan and build audiences, budgets, and campaign structure around generating qualified leads, not just volume Turn our cache of organic content into high-performing ads, write ad copy and hooks, implement A/B ad testing, and run structured creative tests Google Ads, built from scratch Design and launch HQ's Google Ads program, including Search, Performance Max, and Local Services Ads, then manage and optimize each Build a multi-location account structure that scales as new franchises open Own keyword strategy, search term mining, negative keywords, ad copy testing, and bid strategy Audit the Google Ads accounts some locations already run and bring them to a consistent standard Create a repeatable launch playbook for getting new franchise locations live on paid ads Tracking and measurement Set up and maintain conversion tracking across both platforms, including Google Tag Manager, GA4, enhanced conversions, and the Meta pixel Tie ad spend to the outcomes that matter: form fills, phone calls, booked estimates, and completed jobs Manage spend with accountability for CPL, CPA, and return on ad spend, and make agile budget shifts toward what's working Build and roll out a consistent UTM parameter system that scales across campaigns and locations Reporting and optimization Monitor campaigns daily and adjust budgets, bids, targeting, and creative based on performance Build clear, recurring reports by location and platform in Looker Studio or similar tools Present findings and recommendations to Nick, who shares results with franchisees Stay current on platform changes, new campaign types, and AI and automation features Who you'll work with

Nick Lauer, Director of Marketing:

your manager. You'll report results and recommendations to Nick, who shares them with the franchise network.

Our in-house content creator:

captures and produces our organic photo and video content. You'll brief her on what campaigns need and provide feedback on which creative is performing best.

Our developer:

handles our website, SEO, and provides a second set of eyes on Google Ads and analytics. You'll coordinate so search, paid, and our website function together harmoniously.

Franchise owners:

looped in as needed, for example when launching a new location or reviewing local results. What success looks like First 90 days Develop a strong understanding of our Meta campaigns and content style Create, launch, and optimize Meta campaigns Conversion tracking audited and working on both platforms HQ Google Ads account structure designed and first campaigns live A recurring reporting format to build a baseline and strategize growth First year A proven Google Ads program running across the network, with a repeatable launch process for new locations Clear, location-level reporting that ties ad spend to booked jobs Cost per lead trending down while lead volume grows Franchise owners trust HQ as the go-to source for paid advertising What you bring 3+ years of hands-on paid media experience, with measurable results you can walk us through Strong working knowledge of both Meta Ads Manager and Google Ads Experience building Google Ads accounts from scratch, not only managing existing ones Solid command of campaign structure, keyword strategy, audience targeting, ad testing, bid strategy, and budget pacing Experience setting up conversion tracking with Google Tag Manager, GA4, and Meta Pixels Comfortable managing spend with accountability for CPL, CPA, and ROAS Able to build clear reports in Looker Studio or similar tools and explain results in plain language Organized and self-directed, comfortable owning priorities without a large team around you Able to work in person at our St. Louis HQ Comfortable working on a Mac The mindset we're looking for You think like an owner. You care about leads and booked jobs, not vanity metrics. You're energized by ambiguity and building from a blank page, not frustrated by it. You spot problems early, propose solutions, and follow through on deploying them. You document what you build so it can scale beyond you. You're comfortable bringing a clear recommendation to leadership, even when it challenges how we've done things in the past. Nice to have Experience with multi-location, franchise, or home services brands Local Services Ads experience Call tracking and lead quality analysis (Quo or similar) Offline conversion imports from a CRM or field service platform (Jobber familiarity is a big plus) Google Ads and Meta Blueprint certifications Basic Canva or video editing skills for quick ad resizing and tweaks Landing page testing and conversion rate optimization Why you'll want this job One brand, real ownership. No juggling a dozen client accounts. You'll go deep on one business, define how paid media works here, and see the direct impact of every decision you make. Grow with us. We're expanding every year, and this role scales as the system does. A family-owned culture. Small HQ team, direct access to leadership, and decisions that move fast. Schedule This is a full-time, salaried position at 40 hours a week, with office hours from 7:30 AM to 4:00 PM at our St. Louis HQ. We get that life happens. If you need to leave an hour early for an appointment or a family commitment, no problem; simply make up the time. Compensation and benefits

Salary:

$70,000 to $85,000, based on experience Medical, dental, and vision insurance available after a 90-day introductory period, with ReCoat Revolution covering 50% of monthly premiums for employees and 50% for spouses and dependents Paid time off (PTO), plus company-sponsored holidays 401(k) retirement plan available after one year of employment, with a 3% company contribution Your workspace We'll set you up with everything you need to do great work, including a brand new iMac (we're an all-Mac office), your own workstation, and all the tools and software the job calls for. Around the office, you'll also have: A kitchenette with a microwave and toaster oven A fridge stocked with drinks, plus a freezer Snacks on hand A company-wide breakfast once a month ReCoat Revolution is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected status.

Pay:

$70,000.00 - $85,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Application Question(s): Are you comfortable working on a Mac? (Yes or No) Have you personally built and managed campaigns in Google Ads? (Yes or No) Have you personally built and managed campaigns in Meta Ads Manager? (Yes or No)

Experience:

managing paid advertising campaigns: 3 years (Required) Ability to

Commute:

Fenton, MO 63026 (Required)

Work Location:

In person