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CRM Strategist

CRM Strategist

Company:

Spark451 Inc.

Job Location:

Westbury, New York

Category:

Admissions and Enrollment

Type:

Full-Time SUMMARY The CRM Strategist is an experienced well-rounded digital marketer who supports the implementation & adoption of CRM tools across the business. They will help manage the CRM platforms via implementation, rollout of new features & functionality and user communications & training.

ESSENTIAL TASKS

Support cross-departmental initiatives by serving as a subject matter expert across the organization, providing consultation and best practices for various CRM systems

Work with clients to analyze business requirements and workflows for their student marketing initiatives

Lead CRM platform maintenance, troubleshoot issues, create user training materials, and communicate updates

Identify and recommend areas within the CRM that can be improved via automation and third-party tools

Support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs

Implement innovative business and CRM trends to ensure campaign success

Communicate insights, learnings and actionable recommendations to stakeholders at all levels across the organization in an effective way

Help ensure information is integrated across marketing campaigns, optimized for specific delivery channels

Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate.

Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight.

Other duties as assigned

PREFERRED SKILLS AND EXPERIENCE

4+ years of relevant professional experience required

Bachelor's Degree in relevant field

In-depth understanding of the capabilities and constraints of Salesforce, Slate, Element451 or similar CRM system

Strategic thinking and problem solving with the ability to thrive in a fast-paced environment

Strong stakeholder management and communication

Presentation skills with a high degree of comfort with both large and small audiences

Strong organizational skills as well as the ability to adapt quickly to changing priorities, assignments, and roles

Proven self-motivation to take initiative and master new tasks quickly

Experience working in agile development environments

Demonstrated desire for continuous learning and improvement

This person will show strong attention to detail skills as well as ability to work collaboratively and independently.

Proven track record of driving decisions collaboratively, resolving conflicts, and ensuring follow through. HigherEd360 is part of the HigherEdJobs network.