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Director / VP of Marketing and Communications

• 2.5 Tulsa, OK $60,000 - $90,000 a year - Full-time Apply on company site Director / VP of Marketing & Communications FC Tulsa | Tulsa, OK | Full-time | Leads 6 direct reports Level and title (Director or VP) based on experience.

Compensation:

$60,000 to $90,000 base plus performance bonus tied to scorecard results, plus profit sharing on a new business line. The Role FC Tulsa is hiring a marketing leader to own the club's brand, voice, and story, and to turn that story into revenue. This person leads integrated marketing across every part of the FC Tulsa business: the professional club, our youth and community programs at Ascension St. John SportsPlex, and our merchandise business. You will build campaigns that work across paid, owned, and earned channels, connecting brand, content, events, and sales into one plan with one voice. You will lead a team of six covering communications and PR, creative and video, digital and social media, graphic design, events and entertainment, and merchandise operations. You will set how FC Tulsa shows up in the Tulsa community and the media, drive single-match ticket demand and program registrations, own the merchandise business, set the vision for our kits and retail product, and manage the marketing P&L. You will also help build and share in the profits of a new youth sports photo and video business at ASJ. Three seats on the team are open today, so you will help shape the team you lead. We want a storyteller who owns results, not activity. You might be a seasoned marketing executive, or a rising leader who is ready for a bigger seat and wants to grow into it. We care more about talent, drive, and fit than years on a résumé. About FC Tulsa FC Tulsa competes in the USL Championship and plays at ONEOK Field in downtown Tulsa. Our mission is to unite and inspire through the highest level of professional sports in Tulsa. The club is headquartered at Ascension St. John SportsPlex (ASJ), our world class training facility and sports complex: 200,000 square feet on 65 acres, and an approved FIFA World Cup venue. ASJ is home to our first team and to youth sports programs that serve families across the region. This is an exciting time to join FC Tulsa as we continue to prepare and work towards a move into a world class soccer specific stadium for the 2029 season.

FC Tulsa Core values:

Passion for Tulsa. Growth Mindset. Positive Attitude. Customer First Focus. Hustle. Your Team Communications & PR Manager Creative Manager / Videographer Digital Media Manager / Social Media Manager (open) Graphic Designer (open) Director of Events & Entertainment Merchandise Operations Coordinator (open) What You Own 1. Brand, Storytelling & Communications Own the club's public voice and narrative: who FC Tulsa is, why it matters to Tulsa, and how that story is told across every channel and every part of the business. Set the editorial direction for club storytelling, and personally write or edit the pieces that matter most: major announcements, leadership messaging, and the stories that define the club. Lead and develop the Communications & PR Manager, who runs media relations, external written communications, and website content. Set the strategy and the standard, and step in personally on high-stakes moments. Own crisis communications and serve as the club's lead on sensitive or high-profile issues. Keep the brand consistent across every touchpoint, from social to signage to sponsor activations. 2. Integrated Marketing, Creative, Digital & Events Build and lead integrated, full-funnel campaigns that move fans from awareness to first ticket to repeat buyer, across paid, owned, and earned channels. Lead the creative, digital and social media, and graphic design staff: set the content strategy, approve the content calendar, and hold the quality bar on video, photo, social, and design. Lead the Director of Events & Entertainment on match themes, promotional planning, and year-round events, so every home match has a reason to buy a ticket. Build the match-by-match campaign calendar for all 17 home matches, synced with the ticket sales plan, match themes, and the community events calendar. Oversee and own paid media (Meta and others): budget allocation, creative testing, and return on ad spend.

Personally own audience growth:

website users, CRM and email database, and conversion to ticket purchase. Partner with Ticket Sales to convert first-time buyers and grow the single-match base; partner with Partnerships to activate sponsor deliverables. 3. Youth Sports Photo & Video Business Help launch and grow a new photo, video, and media day business line at ASJ, with profit sharing for this role. Pilot with NFL Flag Football and FC Tulsa Academy, serving more than 1,000 participants, 750+ Academy players who train at ASJ, and 15+ tournaments a year. Build the packages, pricing, staffing, and workflow to make it profitable and repeatable. 4. Merchandise Oversee total merch revenue across online (Shopify team store), matchday stands, retail store, and events.

Own merchandise strategy:

assortment, buying, pricing, placement, and bundling to grow per cap spend. Lead the Merchandise Operations Coordinator, who runs inventory, product fulfillment, and customer service for the store and matchday. Make sure all three matchday stands are open, staffed, and selling every home match.

Manage inventory risk:

buy depth, reorder timing, markdowns, and clearing aged stock. Use print-on-demand to test new product before committing to inventory. Build relationships with local Tulsa vendors and manufacturers wherever possible. 5. Kit Design & Retail Vision Lead annual kit design and launch with our kit supplier, from concept and story through launch campaign and sell-through. Set a multi-year product and retail vision that extends the brand. 6. Marketing P&L Build and manage the annual marketing and merchandise budget, including staff, freelancers, and agencies. Report results weekly against the scorecard and course-correct fast when a number is off. How You Will Be Measured We run on EOS. You will own these weekly scorecard numbers (and can help us shape and evolve these KPIs over time). You will report on them in our weekly executive leadership meeting: Marketing Single-match ticket revenue vs. goal Website users CRM and email database growth First-time ticket buyers per match Organic social engagement (Meta) Paid ad ROAS Merchandise Total merch revenue vs. goal Online merch revenue vs. goal Matchday, store, and events merch revenue vs. goal Merch per cap by match Your First 90 Days Hire the Digital / Social Media Manager, Graphic Designer, and Merchandise Operations Coordinator. Define the FC Tulsa brand story and voice for the coming season, and build an integrated content and media plan around it with your team. Finalize the full home-season campaign and match theme calendar with the help of hte Director of Events & Entertainment Present a launch plan for the youth photo and video business. Own the next kit launch plan: story, timeline, campaign, and sell-through targets. Have every scorecard number reporting weekly with a clear owner. What You Bring Required 4+ years in marketing, communications, or content, with at least 1 to 2 years managing people, freelancers, or agencies. Strong writer and storyteller with a portfolio to show it. Experience running integrated campaigns tied to a measurable result: ticket sales, ecommerce, registrations, signups, or revenue.

Comfort with numbers:

you can read a dashboard, explain what moved, and decide what to do next. A growth mindset and a real appetite to take on more responsibility than you have today. Availability for matchdays, nights, and weekends throughout the season. Preferred Experience managing a budget. Media relations or PR experience. Hands-on experience with Meta Ads, GA4, a CRM (we use HubSpot), email (we use Mailchimp), and Canva. Sports, live entertainment, or youth sports marketing experience. Merchandise, retail, or ecommerce experience (we use Shopify). Entrepreneurial experience launching a new product or business line. What We Offer Base salary of $60,000 to $90,000 plus bonus tied to scorecard results Profit sharing on the new youth sports photo and video business Health insurance, vision and dental A seat at the leadership table of a growing professional club Room to grow: title and compensation can grow with the role as you prove it out FC Tulsa is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.