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Communications / Public Relations Specialist
Hammondsport, NY

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Finger Lakes Boating Museum

Museum Communications & Media Specialist

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Job Description

About the Role The Finger Lakes Boating Museum (FLBM) is seeking a Museum Communications & Media Specialist to lead digital communications, content development and audience engagement for the Museum. This position is responsible for translating FLBM's collections, exhibitions, programs and mission into compelling digital content that builds awareness, increases Museum visitation, strengthens community connections and supports membership and fundraising efforts. Working across social media, email marketing, website content, search engine optimization and digital campaigns, the Communications & Media Specialist will combine strong storytelling with hands-on execution and data-informed decision-making. The position is well suited to a versatile communications professional who enjoys creating content, engaging audiences and helping a mission-driven organization strengthen its visibility and reach.
Areas of Responsibility Content Creation & Storytelling:
Develop engaging content that brings the Museum's collections, exhibits, historical artifacts, programs and community stories to life through social media, short-form video, email and campaign materials.
Multimedia Management:
Plan, create and schedule content across priority media platforms; manage audience engagement; promote events to strengthen relationships with visitors, members and the community.
Graphics Design:
Produce quarterly publications, promotional materials and support for exhibits.
Marketing:
Support paid search, digital and print campaigns designed to reach prospective visitors and expand awareness of the Museum.
Website Content & SEO:
Maintain and update website content and apply search engine optimization practices that strengthen FLBM's digital visibility.
Analytics & Reporting:
Track performance across website, email, social media, membership and fundraising activities; translate results into clear reporting; and recommend practical improvements.
Cross-Functional Collaboration:
Work with staff and volunteers across exhibits, education, visitor services, fundraising, membership and events to ensure communications support Museum priorities. Qualifications The successful candidate will have: A high school diploma or equivalent. An associate degree or equivalent experience in education, fine art, photography, creative writing, museum studies or a related field is preferred. Experience in digital marketing, communications, public relations, nonprofit outreach, museum communications, tourism marketing or a related field. Strong writing, editing and storytelling skills with the ability to adapt content for different audiences and communication channels. Experience creating and managing content for social media, email newsletters, websites and digital campaigns. Familiarity with email marketing platforms, content management systems, social media scheduling tools, basic design tools and analytics platforms. An understanding of basic SEO principles and digital audience engagement. Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines. The ability to work independently in a small-team environment while collaborating effectively with staff, volunteers and external partners. Experience with museums, cultural organizations, nonprofits, tourism, education or other mission-driven community organizations is preferred. Proficiency with graphic design and media editing tools such as Canva, Adobe applications or similar platforms. Working Environment/Physical Demands Work in Museum galleries and office areas as well as occasional outdoor and community-based activities. Ability to climb stairs and lift up to 30 pounds. Reliable transportation to and from Hammondsport is required. Occasional use of a personal vehicle for off-site Museum activities may also be necessary, with mileage reimbursement provided. About the Museum The Finger Lakes Boating Museum is dedicated to preserving and sharing the history of boatbuilding and boating throughout New York's Finger Lakes Region. Founded in 1997 and located in Hammondsport since 2014, the Museum is home to more than 100 historic boats and thousands of related artifacts. Each year, FLBM connects with thousands of visitors through exhibits, programs, events and community activities. Located near Keuka Lake in the heart of the Finger Lakes, the Museum offers a distinctive opportunity to tell the stories of the region's boating heritage while engaging residents, visitors, members, donors and tourism audiences. Application Process Candidates interested in this position should submit a resume, cover letter and the names and contact information for two professional references to president@flbm.org . Learn more about the Finger Lakes Boating Museum at flbm.org.
Pay:
$16.50 - $17.00 per hour Expected hours: No more than 20.0 per week
Benefits:
Flexible schedule Paid time off
Work Location:
Hybrid remote in Hammondsport, NY 14840

Benefits

  • Paid Time Off (PTO)
  • Transportation
  • Flexible Work Schedules
  • Dental Insurance