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Now viewing: Content Creator
RH
Robert Half
Content Creator
Job Description
We are looking for a creative and strategic Content Creator to join our team on a contract basis. This role supports marketing efforts within the transport industry by developing compelling content that strengthens brand presence and connects with target audiences. The ideal candidate combines strong storytelling ability with practical execution, using insights and performance data to shape content that drives engagement and business growth.
Responsibilities:
- Build and carry out a content plan that supports marketing objectives, brand visibility, and lead generation efforts.
- Produce high-quality written and visual materials such as articles, blog features, graphics, videos, and other digital assets for multiple campaigns.
- Tailor messaging for different audience groups by applying customer insights and market understanding to improve relevance and impact.
- Improve content discoverability by applying search optimization best practices to digital publications and campaign materials.
- Organize and manage an editorial schedule to keep production on track and maintain a steady publishing cadence.
- Review engagement and performance metrics to identify opportunities, adjust content direction, and improve results over time.
- Partner with marketing leadership to ensure content aligns with social media activity, campaign priorities, and overall brand messaging.
- Uphold a consistent voice and visual identity across all materials while reflecting the company's values and positioning.
- Stay informed on emerging trends, tools, and effective approaches in content marketing to bring fresh ideas into the work.
- Bachelor's degree in marketing, communications, or a related discipline.
- At least 3 years of experience in content marketing, including planning, content development, and performance analysis.
- Strong command of writing, editing, and proofreading for digital audiences across a variety of formats.
- Proficiency with Adobe Creative Suite as well as Google Workspace and Microsoft Office tools.
- Demonstrated ability to create engaging multimedia content with strong attention to detail and brand consistency.
- Results-driven approach with experience supporting audience growth, engagement, or lead generation goals.
- Excellent communication and relationship-building skills when working with internal teams and external partners.
- Experience in the automotive space or a background in photography and videography is preferred.