Find & Apply For E-Commerce Analyst Jobs in Paso Robles, California

Position Summary:

The Ecommerce & Web Specialist manages and maintains online company stores for Brightlane's clients, ensuring a seamless, engaging, and on-brand shopping experience. This role will serve as the first point of contact for new products and new pages, building, tagging, and optimizing them from launch through retirement. This position also handles the day-to-day technical needs of each site, including basic code updates, troubleshooting, and SEO improvements, ensuring every site remains accurate, fast, and easy to find. The Ecommerce & Web Specialist will collaborate with the Marketing, Buying, and Operations teams to ensure a seamless customer experience across all brands, while strengthening search visibility and supporting online sales. You will be responsible for meeting Key Performance Indicators that will help achieve overall business goals for the Marketing department.

Supervisory Responsibilities:

None Product & Content Management Essential Job Functions:

Accurately create, update, and retire product listings across our platforms, including titles, descriptions, images, variants, pricing, and inventory details. Keep product copy, sizing information, and imagery consistent across brands. Set up redirects when products are discontinued or pages move. Edit and prep product photos for the web when needed. Build and update pages for events, and seasonal campaigns. Keep client and company online shops current with new arrivals, seasonal products, pricing, and inventory, and keep store details like hours, events, and promotions up to date. Keep event, hours, and ticketing information current across company stores. Support bulk and pre-order experiences for Brightlane client company stores. Other duties as assigned by management.

Navigation, Collections & Customer Experience Essential Job Functions:

Build and maintain collections, menus, and navigation so shoppers find what they need fast. Tag products consistently and accurately so they land in the right collections and show up in search. Make strategic updates for seasonal moments and marketing pushes, working with the Buyer and the Marketing team. Partner with Marketing to curate collections that reflect each brand's voice and creative direction. Flag friction points, like confusing sizing or checkout drop-off, and propose a fix. Keep projects moving in Asana, hit deadlines, and stay flexible for rush requests and seasonal peaks. Other duties as assigned by management.

SEO & Search Visibility Essential Job Functions:

Own on-page

SEO:

titles, meta descriptions, headings, alt text, internal links, and URL structure. Handle technical

SEO:

sitemaps, schema markup, canonical tags, crawl errors, redirects, and Core Web Vitals. Manage search visibility by site, including keeping private or client-only stores out of search results. Optimize content so it shows up in AI-generated answers and search summaries, not just traditional results. Other duties as assigned by management.

Technical Site Management Essential Job Functions:

Make theme and template edits using HTML, CSS, and platform code such as Liquid. Add light JavaScript, embeds, and tracking scripts. Set up, test, and maintain apps, integrations, forms, and checkout flows. Troubleshoot bugs, broken links, and layout issues across devices. Keep sites fast, secure, mobile-friendly, and accessible (WCAG). Test changes before they go live and document what changed. Other duties as assigned by management.

Feeds, Channels & Analytics Essential Job Functions:

Check Google Merchant Center and shopping feeds weekly. Fix errors and disapprovals. Check Meta shops (Facebook and Instagram) weekly. Make sure approved products are listed and optimized. Set up and maintain Google Analytics, Search Console, and conversion tracking. Report on traffic, conversion, search performance, and user behavior. Recommend fixes, not just numbers. Share regular website feedback with Leadership and the Marketing team. Meet and help drive the marketing department's KPIs. Other duties as assigned by management.

Knowledge, Skills, and Abilities:

2+ years managing ecommerce or business websites. Hands-on experience with Shopify or a comparable platform. Basic coding knowledge, such as HTML and CSS preferred. Solid on-page SEO skills. Technical SEO knowledge preferred. Experience with Google Analytics, Search Console, and Merchant Center. Familiarity with schema markup, site speed tools, and accessibility standards preferred. Experience with Meta Commerce Manager and email platforms like Klaviyo preferred. Basic photo editing skills preferred. Experience supporting multiple brands or client sites at once preferred. Familiarity with Asana and Slack preferred. Strong attention to detail and accuracy. Organizational abilities with capacity for managing multiple priorities in a fast-paced, dynamic setting. Ability to adapt to evolving roles with a willingness to hear and incorporate critical feedback. Positive team player who is able to collaborate effectively but also work independently. Use of professional language and proper grammar and spelling in written communications. Ability to communicate professionally and respectfully with vendors, clients, co-workers, etc.

Physical Requirements & Work Environment:

Spend time making repetitive motions. Spend time sitting, walking, and standing. Spend time using your hands to handle, control, or feel objects, tools, or controls. Occasionally lift and/or move up to 40 pounds. You may ask for assistance. Talk/hear and work when the environment is noisy. Work while exposed to weather when the front door is propped open.

Work location is:

Paso Robles, CA. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

Pay:

$25.00 - $32.00 per hour Expected hours: 40.0 per week

Benefits:

401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Retirement plan Vision insurance

Work Location:

In person