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Digital Marketing & eCommerce Manager Bailey's Inc - 3.6 Woodland, CA Job Details Full-time $85,000 - $115,000 a year 5 days ago Benefits Dental insurance 401(k) Flexible schedule Qualifications Performance dashboard reports Website management Data analysis reporting Dashboard creation Content writing Managing budgets in a search marketing role E-commerce Content management Marketing analytics Cross-functional collaboration Paid search marketing Delegation Customer acquisition Cross-functional communication Campaign performance reporting Full Job Description Digital Marketing & eCommerce Manager About Bailey's, Inc. For more than 50 years, Bailey's has been North America's outfitter for forestry and tree care professionals — serving fuel mitigation crews, wildland firefighters, arborists, loggers, and land managers with the equipment, parts, and expertise they depend on. Family-owned and based in Woodland, CA, we're growing fast and investing heavily in our digital presence, from paid acquisition to our online store to the systems that run behind the scenes. This is a chance to own that entire digital engine for a company with real scale, real customers, and real momentum. The Role We're looking for a hands-on Digital Marketing & eCommerce Manager to take full ownership of our paid advertising, Google Shopping presence, email/Klaviyo program, and website — end to end. This isn't a role where marketing and web/tech are handled by different people who hand off to each other; we need one person who can move fluidly between running a Google Ads account, optimizing our Merchant Center feed, building out Klaviyo flows, making changes on our Magento site, reading the analytics to know what's working, and either writing sharp copy themselves or directing someone who can. You'll work closely with our Chief Revenue Officer and our internal IT/systems team (which manages our broader tech stack, including SAP Business One and our ITM Dev environment), as well as our category manager, procurement team, and industrial sales team, to make sure marketing and platform decisions are connected to the rest of the business — not made in a silo. What You'll Own Paid Advertising & Ad Spend Plan, manage, and continuously optimize paid campaigns across Google Ads (Search, Shopping, Display, YouTube) and other paid channels as needed Own the ad spend budget: allocate it by channel and campaign based on performance, report on ROAS/CAC, and make the case for where to invest more or pull back Manage Google Merchant Center — product feed health, listing accuracy, policy compliance, and Shopping campaign performance Continuously test bidding strategies, audiences, ad copy, and creative to improve efficiency Website & eCommerce Platform Take full ownership of baileysonline.com, built on Magento — content updates, category and product page optimization, merchandising, UX improvements, and site performance Coordinate with our internal IT/systems team on anything that touches the broader platform (integrations, ITM Dev, SAP-fed product data) so changes are made safely and don't break downstream systems Help drive our ongoing "core products" initiative — stronger titles, descriptions, imagery, and merchandising across our highest-priority catalog Analytics & Reporting Own GA4 and translate the data into decisions — conversion rate, AOV, traffic sources, funnel performance, campaign-level ROI Build and maintain reporting/dashboards that give leadership a clear, current view of digital performance Bring a test-and-measure mindset to everything — you should be as comfortable in the data as you are in the ad platforms Email & Lifecycle Marketing Own Klaviyo end to end — flows, segmentation, campaign calendar, and list growth — to drive retention and repeat purchases from our customer base Tie email performance back to the same ROAS/revenue lens used for paid: open/click benchmarks are a means, not the goal Content & Copy Write compelling, conversion-focused copy yourself — ad copy, landing pages, product descriptions, email/Klaviyo flows — or manage freelance/agency copywriters when it makes sense to delegate Make sure copy and creative are consistent with Bailey's brand voice and speak credibly to a professional, working audience (arborists, forestry crews, wildland firefighters, land managers) What You Bring Proven, hands-on experience managing meaningful paid ad spend on Google Ads (Search, Shopping, Display/YouTube a plus), with real budget accountability and a track record of improving

ROAS/CAC

Working experience with Magento (or a comparable eCommerce platform like Adobe Commerce/Shopify Plus) — comfortable making content, merchandising, and structural changes without needing a developer for everything Strong command of Google Analytics (GA4) and comfort building reports/dashboards that others can act on Experience managing a Google Merchant Center feed and Shopping campaigns Hands-on experience running Klaviyo — building flows (welcome, abandoned cart, post-purchase, win-back), segmentation, and campaigns Strong writing skills, or strong experience managing copywriters/agencies to a high standard Comfortable working cross-functionally with IT/systems and operations teams, and able to translate business goals into digital execution Self-directed — this role owns outcomes, not just tasks Nice to Have Experience in B2B/industrial, outdoor, agricultural, or trades-focused eCommerce Familiarity with marketplace channels (Amazon, Walmart, eBay, or similar) and feed management tools like Rithum/ChannelAdvisor Basic HTML/CSS or light front-end familiarity for Magento content work Experience with SEO fundamentals What Success Looks Like Ad spend consistently hits or beats

ROAS/CAC

targets, with clear reporting on why Google Shopping feed stays clean, compliant, and performing Klaviyo flows and campaigns are a real, measurable driver of repeat revenue — not an afterthought Website content and merchandising visibly improve conversion rate and AOV over time Leadership has a reliable, current view of digital performance without having to ask for it Copy and creative sound like Bailey's and speak directly to the people who use this gear for a living Details Reports to:

Chief Revenue Officer Location:

Onsite in

Woodland, CA Type:

Full-time Compensation:

$85,000-$115,000 base, DOE (with flexibility toward the top of range, or above, for a candidate who's genuinely strong across ad spend, Magento, and analytics) — plus consideration of a performance bonus tied to ROAS/ad-spend efficiency

Pay:

$85,000.00 - $115,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule

Work Location:

In person