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Digital Marketing & Ecommerce Specialist Premier Staffing Solution - 4.1 Cold Spring, KY Job Details Full-time $65,000 - $75,000 a year 3 days ago Benefits Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Life insurance Qualifications Website management Bachelor's degree Digital marketing Pay-per-click (PPC) advertising Communications Content management Marketing analytics Google Ads Paid search marketing Paid search advertising campaigns Full Job Description The Digital Marketing & Ecommerce Specialist is responsible for driving the digital portion of the company's marketing strategy for multiple brands including execution and optimization. This is a hands-on role that owns day-to-day digital campaign activity across paid search, paid social, email, organic social, ecommerce, and other channels as business priorities evolve. The position works closely with the Marketing Manager to translate broader marketing strategies into executable digital programs, monitor results, and recommend improvements. This role also contributes to content development, campaign messaging, and ecommerce initiatives. The ideal candidate combines digital marketing expertise with sound business judgment and can independently manage routine campaign execution after goals, budgets, and priorities are established. Key Responsibilities Paid Digital Marketing Own day-to-day management of Google Ads, PPC, display, retargeting and paid social campaigns for multiple brands. Manage campaigns across platforms such as Google, LinkedIn, Reddit and other channels as appropriate to the audience and business objective. Build campaign structures, keywords, audiences, targeting, budgets and creative requirements. Monitor performance and continually optimize spend, targeting, bids, messaging and landing-page alignment. Conduct keyword, audience and competitive research to identify opportunities. Bring channel and budget recommendations to the Marketing Manager based on performance. Ecommerce & Website Marketing Update website pages, product information, imagery, and content to support current marketing, ecommerce, and campaign needs. Support customer acquisition and qualified traffic growth for ecommerce websites. Create and maintain campaign landing pages and perform light website development. Partner with ecommerce leadership on website merchandising, product mapping, landing pages and customer journeys. Improve product discoverability through SEO, paid search, content and onsite optimization. Support Google Merchant Center, product feeds and Shopping campaigns where applicable. Monitor website behavior and identify opportunities to improve traffic quality, engagement and conversion. Lead SEO initiatives including keyword research, page optimization and search-performance monitoring. Email, Social & Content Plan, create, and execute email campaigns, including newsletters, product launches, promotions, and automated follow-up sequences Segment and maintain contact lists to deliver targeted messaging based on customer profiles, interests, and engagement. Write compelling email copy, subject lines, and calls to action; coordinate graphics and landing pages. Manage the social media content calendar and publish content across relevant platforms, including LinkedIn, Facebook, and Instagram. Develop content that highlights products, applications, customer success stories, and company capabilities. Conduct A/B testing and improve campaigns using performance data. Track and report email deliverability, click-through rates, conversions, unsubscribes, social engagement, website traffic, and leads generated. Maintain consistent brand messaging and follow applicable email consent, privacy, and unsubscribe requirements. Content Management Update website pages, products, images, and content Manage execution and scheduling of organic social content and coordinate paid amplification where appropriate. Develop or contribute to website copy, blog posts, email content, social posts, landing pages and advertising copy. Translate technical or product information into clear, customer-focused content. Repurpose larger content pieces across digital channels to improve efficiency and consistency. Use AI and other tools appropriately to improve content-development efficiency while maintaining brand standards, consistent brand messaging, and factual accuracy. Follow applicable email consent, privacy, and unsubscribe policies. Analytics & Optimization Monitor performance through GA4, Google Search Console, advertising platforms, ecommerce reporting and other available tools. Maintain reporting for key marketing and ecommerce KPIs. Identify trends, opportunities and underperforming campaigns and recommend practical next actions. Desired Qualifications Bachelor's degree in marketing, communications, business or a related field, or equivalent professional experience. 3-5 years of hands-on digital marketing experience, preferably in a role with direct ownership of campaign execution. Demonstrated experience managing Google Ads and PPC campaigns. Working experience with GA4, Google Search Console and Google Merchant Center. Experience with retargeting, paid social and campaign audience development. Experience with ecommerce platforms such as Shopify and with website/customer journey optimization. Experience with email marketing platforms, list segmentation and campaign execution. Working knowledge of SEO, keyword research and content optimization. Strong writing and content-development skills with the ability to adapt messaging by channel and audience. Ability to interpret campaign data and turn findings into actionable recommendations. Strong project ownership, prioritization and follow-through across multiple campaigns and channels. Comfort working independently in a lean team where initiative and sound judgment are expected. Google Ads, Google Analytics or related platform certifications are beneficial but not required.

Pay:

$65,000.00 - $75,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance

Experience:

Digital marketing: 4 years (Required) Content management: 4 years (Required)

Google Ads:

4 years (Required)

Work Location:

In person