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Marketing Lead Top Seedz Buffalo, NY Job Details Full-time $55,000 - $70,000 a year 6 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Employee discount Qualifications Social media advertising campaigns Marketing project management Basic graphic design principles SEO campaigns Customer behavior analysis Sales analytics & reporting tools Product marketing Team leadership Managing graphic design teams Content editing Marketing company internal data E-commerce Graphic design Sales data analysis Managing design projects Bachelor's degree Graphic design software Content performance analytics Media data analysis Organizational skills Marketing analytics Marketing campaign management Professional art or design Social media brand management Communication skills Wholesale sales environment Digital design Full Job Description Marketing Lead What We Do In sports, the top seeded player or team is the one who is given the highest ranking in a seeded tournament—a player who is most favored to win. At Top Seedz, we firmly believe that we can create positive change within ourselves and in the world when we eat healthily. This is why since 2017, we've manufactured seed crackers and roasted seeds. All of our products are organic, gluten-free, vegan and delicious. Role Summary As our Marketing Lead, you will turn Top Seedz's marketing strategy into campaigns, promotions and programs that grow brand awareness and drive sales. Reporting to the Marketing Manager, you will own campaign planning and execution across digital, ecommerce, retail and traditional marketing channels, with a primary focus on promotions. This is a hands on role for an experienced marketer with a strong foundation in campaign planning, consumer behavior and performance measurement. You will take a goal or strategy and independently develop the promotional plan, coordinate creative and channel needs, manage timelines and evaluate results. You'll thrive here if you love creating, testing, collaborating, designing and seeing your work make a visible impact. What You'll Do Own promotional campaigns from planning through launch across D2C, retail and other key sales channels, translating direction from the Marketing Manager into clear plans, offers and measurable goals. Manage the promotional calendar, timelines and deliverables, coordinating email, website, social media, paid media, retail support and creative needs. Design and create promotional graphics, emails, newsletters, social posts, website content, retail materials and product highlights. Support packaging updates and other design needs as required. Develop creative briefs and provide clear direction and feedback to graphic designers and content specialists. Support ecommerce growth through promotions, merchandising, email, website improvements and customer retention initiatives. Work with the Marketing Manager to prioritize SEO and customer experience improvements. Ensure promotional messaging and creative are consistent across social media, the website, email, paid media and retail materials. Track and present campaign performance against agreed goals, including sales, conversion, engagement and return on ad spend where relevant. Use results to recommend improvements and identify promotional opportunities. Work with the Marketing Manager on annual and seasonal priorities, proposed campaign spending and performance goals. Identify resource needs and flag budget changes for approval. Coordinate marketing support for product launches, retail launches, community and industry events, brand activations, giveaways and loyalty programs. Use customer feedback to identify needs, improve promotional messaging and strengthen the customer experience. Follow up on leads, identify revenue and promotional opportunities, and research consumer, competitor and market trends to support sales growth and campaign planning. What You Bring Bachelor's degree in marketing, business or a related discipline. 4 plus years of relevant marketing experience, with demonstrated ownership of campaigns and promotions from planning through execution and analysis. Strong foundation in campaign planning, promotions, consumer behavior and performance measurement, with experience coordinating campaigns across multiple channels. Strong graphic design skills, with the ability to independently create polished marketing materials and a sharp eye for detail. Excellent writing and editing skills for promotional messaging, campaign briefs, email, website content and social media. Strong understanding of email marketing, paid media, social media, SEO, analytics and marketing automation. Familiarity with tools such as Google Ads, Meta Ads Manager and relevant analytics platforms is helpful. Experience using ecommerce and wholesale platforms to manage product listings, support promotions and evaluate sales performance. Familiarity with Shopify, Amazon, Faire or Mable is preferred. Strong analytical skills, with the ability to interpret sales and campaign data and turn findings into practical recommendations. Experience in food, beverage, grocery, CPG, retail or another consumer brand is a plus. Strong communication, organization and project leadership skills, with the ability to coordinate creative work, manage multiple campaigns and keep priorities and deadlines clear. Initiative and sound judgment, with the ability to develop a plan and move work forward independently while keeping the Marketing Manager informed and seeking approval when needed. Equal Employment Opportunity Our organization will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, veteran status, membership or activity in a local human rights commission, status with regard to public assistance or any other legally protected basis, in accordance with applicable law

Job Type:

Full-time Pay:

$55,000.00 - $70,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Paid time off Vision insurance Application Question(s): Are you able to develop and execute marketing strategies to drive market share and brand awareness?

Education:

Bachelor's (Preferred)

Experience:

Marketing:

2 years (Preferred)

Work Location:

In person