Find & Apply For E-Commerce Analyst Jobs in Richmond, Virginia

Marketing Associate Nordis Consulting - 1.0 Richmond, VA Job Details Full-time $18 - $26 an hour 21 hours ago Qualifications Social media advertising campaigns YouTube Product marketing Marketing company internal data E-commerce Key Performance Indicators Video communication Adobe Premiere Media data analysis Managing projects TikTok Facebook Marketing analytics Marketing operations Promotional video projects Instagram Data analytics technologies Full Job Description Marketing Associate -

Growth, E-Commerce & Content Company:

La Herradura Western Wear Location:

7502 W Broad Street, Suite 3, Richmond, VA 23294

Position Type:

Full-Time Department:

Marketing / E-Commerce About La Herradura La Herradura Western Wear is a rapidly growing Western fashion and lifestyle brand specializing in premium boots, apparel, hats, accessories, and Western wear. We operate retail locations in Selma, North Carolina, and Columbia, South Carolina , along with a growing national e-commerce business powered by Shopify and TikTok Shop . We are now expanding into Richmond, Virginia , and we are looking for an experienced marketing professional who can help build our presence in the market while supporting the continued growth of our retail and e-commerce businesses. We are looking for someone who understands how to take a marketing idea from strategy → content → execution → distribution → measurement → optimization . The right candidate should be comfortable leading campaigns, creating content, working with creators, managing digital platforms, analyzing performance, and taking ownership of results. Position Overview The Marketing associate - Growth, E-Commerce & Content will help lead marketing initiatives for La Herradura's Richmond market while collaborating with our marketing teams across other locations and our online operations. You will be responsible for developing and executing campaigns that increase: Brand awareness Store traffic Online sales TikTok Shop sales Social media growth Customer acquisition Customer engagement and retention You should understand both the creative and performance sides of modern marketing . We want someone who can create a great campaign—but also explain what the objective was, how performance was measured, what worked, what did not, and what should happen next. Key ResponsibilitiesCampaign Strategy & Leadership Develop and lead integrated marketing campaigns from concept through execution Create clear campaign objectives, messaging, timelines, deliverables, budgets, and KPIs Coordinate campaigns across social media, e-commerce, influencers, email/SMS, paid advertising, retail stores, and local events Build marketing calendars around product launches, promotions, holidays, store events, and new market openings Monitor campaign performance and make adjustments based on data Prepare clear performance reports for leadership Identify opportunities to increase revenue, traffic, engagement, and brand awareness TikTok & TikTok Shop A major part of this position will involve understanding how content and commerce work together on TikTok.

Responsibilities may include:

Develop TikTok content strategies designed for both engagement and conversion Understand TikTok Shop and social commerce Work with creators and affiliates to promote products Identify products and offers with strong TikTok Shop potential Coordinate product launches, promotions, creator campaigns, and affiliate initiatives Analyze TikTok Shop performance and identify opportunities to increase sales Stay ahead of emerging TikTok trends, formats, sounds, creators, and platform changes Understand the difference between content created for views and content created to generate revenue Previous TikTok Shop experience is strongly preferred. Shopify & E-Commerce Marketing Work directly with our Shopify e-commerce operation Coordinate digital campaigns with product launches and promotions Understand online customer journeys and conversion funnels Help improve merchandising, product promotion, landing pages, collections, and campaign execution Monitor online sales and campaign performance Identify opportunities to improve conversion rates, average order value, repeat purchases, and customer retention Coordinate marketing between our physical stores and online business Candidates should be comfortable working inside or alongside platforms such as: Shopify TikTok Shop Seller Center Meta Business Suite / Ads Manager Google Analytics / GA4 Email and SMS marketing platforms such as Klaviyo Canva and/or Adobe Creative Cloud CapCut, Adobe Premiere Pro, or similar video editing software Social media scheduling and analytics platforms You do not need to be an expert in every platform listed above, but you should have significant experience with modern digital marketing technology and be able to learn new systems quickly. Social Media & Content Help lead and grow La Herradura's presence across: TikTok Instagram Facebook YouTube / Short-Form Video where applicable Responsibilities include: Develop social media strategies tied to specific business goals Create and manage content calendars Identify trends and content opportunities Develop concepts for short-form videos, product storytelling, lifestyle content, promotional content, and educational content Help produce high-quality photography and video content Write or coordinate effective captions, hooks, calls-to-action, and promotional messaging Evaluate social content based on performance—not personal preference Test new formats and continuously improve based on results This is a hands-on marketing role . The ideal candidate should be comfortable developing strategy while also being willing to pick up a phone or camera and help create content when necessary. Influencer, Creator & Affiliate Marketing Identify creators who align with La Herradura's brand and customer base Build relationships with local and national influencers Develop structured creator campaigns instead of one-off influencer posts Negotiate or coordinate collaborations when appropriate Develop creator briefs, campaign goals, timelines, and deliverables Track creator performance including reach, engagement, traffic, conversions, and sales Help develop TikTok Shop affiliate and creator relationships Build a growing network of creators around the La Herradura brand Richmond Store Launch & Local Marketing A major initial focus of this role will be building awareness around our Richmond, Virginia location . You will help develop and execute strategies including: Grand opening campaigns Pre-opening awareness campaigns Local influencer partnerships Community partnerships Events and activations Local paid advertising Geo-targeted social media campaigns Store promotions Customer acquisition campaigns Local content production Partnerships with organizations and businesses relevant to Western culture and our target audience The objective is simple: When La Herradura opens in Richmond, we want the market to know we are here. Performance & Analytics We are specifically looking for someone who understands that marketing performance must be measurable. Candidates should be comfortable working with metrics such as: Revenue ROAS Conversion rate Customer acquisition cost Cost per click Cost per acquisition Average order value Store traffic Website traffic Engagement rate Video watch time Click-through rate Email/SMS revenue Influencer or affiliate sales TikTok Shop GMV Campaign profitability You should be able to look at campaign data, identify what happened, and recommend what the company should do next.

Required Qualifications Applicants should have:

3+ years of professional marketing experience Demonstrated experience planning and executing complete marketing campaigns Strong knowledge of TikTok, Instagram, and Facebook marketing Experience with Shopify, e-commerce, TikTok Shop, or comparable digital commerce platforms Experience producing or directing short-form video and social media content Experience working with influencers, creators, or affiliate marketing Strong understanding of digital marketing analytics and campaign measurement Ability to manage multiple campaigns and deadlines simultaneously Strong written and verbal communication skills Ability to work independently and take ownership of projects Ability to work collaboratively across multiple stores and teams Most importantly: You must be able to show us real examples of work you have done and the results that work produced. Strongly Preferred Experience We are especially interested in candidates with experience in: TikTok Shop Shopify Paid social advertising Meta Ads Manager E-commerce growth marketing Klaviyo or email/SMS marketing Influencer marketing Affiliate marketing Content production Photography Short-form video editing CapCut Adobe Premiere Pro Canva Adobe Creative Cloud Google Analytics / GA4 Retail marketing Fashion, footwear, apparel, or lifestyle brands Grand openings or new-market launches Local event and community marketing Who Will Succeed in This Role The ideal candidate is someone who can say: "Give me the objective, the budget, and the resources available, and I can build the campaign." You are likely a strong fit if you: Constantly study marketing and digital culture Understand how social media drives business results Can recognize strong creative content Know how to turn ideas into structured campaigns Understand both organic and paid marketing Are comfortable analyzing numbers and performance data Can move quickly without sacrificing quality Take ownership instead of waiting for constant direction Enjoy testing new ideas Understand e-commerce and social commerce Want to help build a growing brand instead of simply maintaining an established one We are looking for a builder , not someone who only wants to post content to social media. Why Join La Herradura This is an opportunity to join La Herradura during an important stage of expansion. You will have the opportunity to: Help launch and grow our Richmond, Virginia market Work with a rapidly expanding Western fashion brand Influence the company's marketing strategy Build campaigns across retail, e-commerce, TikTok Shop, influencers, and social media Experiment with new marketing strategies and technology Help shape how La Herradura presents itself nationally Work directly with leadership and have a measurable impact on company growth This position offers significant opportunity for someone who wants to build, lead, experiment, and grow with the company.

How to Apply Please submit:

Your resume A portfolio or examples of marketing work 2-3 campaigns you personally helped plan or execute A short explanation of the results those campaigns produced Examples of social media accounts, TikTok content, advertising campaigns, e-commerce projects, influencer campaigns, or brands you have worked with If applicable, please also describe your experience with: TikTok Shop Shopify Meta Ads Paid social Influencer marketing Email/SMS marketing Content creation Video editing E-commerce analytics Important Applications without examples of previous marketing work will not be considered. We are less interested in impressive job titles than we are in seeing evidence that you know how to create, execute, measure, and improve marketing that produces results.

Pay:

$18.00 - $26.00 per hour

Experience:

Marketing:

2 years (Required)

Adobe:

1 year (Required) Product marketing: 1 year (Required) Ability to

Commute:

Richmond, VA 23294 (Required)

Work Location:

In person