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Marketing Analyst
Alameda, CA
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Horizontal Talent

Market Analyst

Job Description

Market Analyst at Horizontal Talent Market Analyst at Horizontal Talent in Alameda, California Posted in 25 days ago. $30.00 - $62.00 per hour Join a fast-paced, cross-functional team supporting an innovative health platform that uses continuous biosensor data and real-time analytics to deliver personalized insights at scale. This contract opportunity is ideal for an experienced affiliate marketing professional who can build partnerships, optimize performance, and help drive new user acquisition through data-informed strategy. Responsibilities Lead affiliate marketing initiatives focused on CPA and revenue-share campaigns to support growth and acquisition goals. Serve as a key partner to internal stakeholders, helping align affiliate strategy with broader business objectives. Manage affiliate budgets, including forecasting and opportunity sizing, to support efficient channel investment. Work closely with analytics and BI teams to assess channel incrementality and refine strategy for stronger ROI. Negotiate, manage, and maintain affiliate partnership agreements while ensuring compliance with company policies. Monitor campaign performance, identify optimization opportunities, and take action to improve conversions and reduce fraud. Use performance data to generate insights and support ongoing improvements across affiliate programs. Stay current on affiliate marketing trends, platform updates, and best practices in digital advertising. Collaborate with teams across product, brand, PR, and finance to keep marketing efforts aligned and effective. Help ensure affiliate marketing activities meet regulatory and industry standards. Skills 4+ years of experience leading affiliate or partnership marketing programs. Hands-on experience with affiliate network platforms such as Impact.com, Rakuten, or Commission Junction. Strong Excel skills and comfort working with performance data and reporting. Experience onboarding and managing external partners in a structured, results-driven environment. Ability to communicate strategy clearly and turn plans into action. Strong organizational skills with the ability to manage multiple priorities. Excellent troubleshooting, collaboration, and relationship-building skills. Ability to work effectively in a fast-moving, evolving environment. Analytical mindset with a focus on performance, optimization, and business impact. Preferred Skills Experience managing managed-network affiliate programs. Background supporting consumer acquisition or growth marketing initiatives. Familiarity with budgeting, forecasting, and channel performance analysis. Experience working cross-functionally with BI, finance, brand, or product teams. Comfort navigating ambiguity and adapting quickly to changing priorities. Entrepreneurial approach with a proactive, solution-oriented mindset. Horizontal is committed to fostering a diverse, equitable, and inclusive workplace where all team members feel respected, supported, and empowered to contribute. We welcome candidates from all backgrounds and experiences who are excited to help build thoughtful, impactful marketing programs. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex. Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $30 - $62 per hour based on qualifications and experience.

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
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