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RESPONSIBILITIES

A client with Kforce is seeking a Referral & Advocacy Growth Lead to join their team in Mountain View, CA. This client serves millions of customers every year. Our opportunity is to turn more of those customers into a powerful source of organic growth. This role is hybrid/onsite in the following locations: Mountain View, CA or San Francisco, CA or Oakland, CA or San Diego, CA.

Summary:

We're looking for a Senior Referral & Growth Marketing Manager to help reinvent and scale a large customer referral program. This person will develop the strategy, vision, and roadmap for referral growth, while also being hands-on enough to turn ideas into campaigns, customer experiences, and new growth initiatives. The goal is to go beyond traditional "refer-a-friend" campaigns and develop more innovative ways to turn existing customers into advocates who help attract new customers. This is a senior individual contributor role, not a people-management position.

What You'll Do:

• Develop the long-term referral and customer growth strategy
• Assess existing referral programs and identify opportunities for improvement
• Build a referral roadmap, including new experiences, incentives, rewards, and loyalty concepts
• Identify new ways to turn existing customers into brand advocates and drive customer acquisition
• Develop and test new referral and growth marketing concepts
• Partner closely with Product and other cross-functional teams to build referral experiences
• Translate strategy into actionable campaigns and programs
• Use lifecycle and CRM channels where appropriate to support referral initiatives
• Help move ideas from concept through execution and launch
• Measure results and identify opportunities to improve referral performance
• Navigate multiple stakeholders across a large, complex organization

REQUIREMENTS

• Strong referral marketing and/or growth marketing experience
• Experience building or scaling large, sophisticated customer acquisition or referral programs
• Proven results driving referral, growth, or customer acquisition performance
• Experience working in a large-scale or enterprise environment
• Ability to develop both a strategic vision and detailed roadmap
• Strong hands-on execution skills and willingness to get into the details
• Experience partnering cross-functionally, particularly with Product
• Ability to take new ideas from strategy through execution
• Comfortable operating independently as a senior-level individual contributor Nice to

Have:

• Loyalty or rewards program experience
• Customer advocacy experience
• Lifecycle or CRM marketing experience
• Experience modernizing or rebuilding an existing referral program
• Experience within FinTech, SaaS, retail, or e-commerce
• Experience designing product-driven referral experiences This is a net-new, highly entrepreneurial role with significant ownership.

You'll work hands-on - developing concepts, launching pilots, analyzing results, and partnering with Product to turn what works into scalable programs.

The mandate is simple:

build, prove, then scale. The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note:

Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.