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The Role Own end-to-end CRM campaign operations across email, push, SMS, and newsletters. Build and QA campaigns, configure targeting and dynamic content, troubleshoot lifecycle programs, validate audience data, execute experiments, and maintain documentation. The role also drives AI-assisted workflow automation, personalization, deliverability best practices, and operational improvements while coordinating with strategy, analytics, and engineering teams. Summary Generated by Built In Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. About the Role & Team The CRM Operations team powers user engagement and lifecycle marketing across Yahoo's portfolio of leading media and technology brands. We translate strategy into high-impact campaigns across email, push, SMS, and newsletters. We are looking for a Senior Marketing Specialist to own end-to-end campaign operations, technical QA, and operational troubleshooting across multiple business units. In this role, you will lead high-precision execution while actively leveraging AI-assisted tools and automated workflows to accelerate speed-to-market, refine personalization, and maintain flawless campaign delivery to millions of users. Responsibilities Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team. Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch. Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed. Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details. Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup. Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates. Apply established CRM operational best practices related to deliverability, personalization, and user experience. Execute A/B tests and campaign experiments and assist with compiling results and performance summaries. Maintain clear documentation and follow standard workflows, checklists, and QA processes. Communicate execution status, risks, and issues in a clear and timely manner. Qualifications Minimum of 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels. Hands-on experience implementing targeting logic and working with large audience segments. Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues. Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms. Familiarity with dynamic content or personalization scripting (e.g., Liquid) is a plus. Working understanding of data concepts such as user events, audience schemas, or campaign triggers; experience using SQL or analytics tools (e.g., Looker, Tableau) for basic validation or troubleshooting is a nice to have. Strong attention to detail, organizational skills, and ability to manage multiple deadlines in a fast-paced environment. Clear, collaborative communicator with a practical, execution-oriented approach. Demonstrated experience utilizing AI tools (e.g., Gemini, ChatGPT, Copilot) to assist with technical troubleshooting, code validation, or workflow automation. Proficiency with Google Workspace, Microsoft Office, and Photoshop, and comfort navigating internal marketing systems. BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience Why Yahoo This role offers the opportunity to work on high-scale CRM programs across Yahoo's portfolio of products while remaining deeply hands-on in campaign execution. You'll collaborate closely with experienced CRM operators, strategists, and technical partners and play a key role in delivering consistent, high-quality experiences to millions of users. The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity. At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter! Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call +1.866.772.3182 . Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response. We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. The compensation for this position ranges from $65,625.00 - $136,875.00/yr and will vary depending on factors such as your location, skills and experience.

The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more. Currently work for Yahoo? Please apply on our internal career site. Read Full Description Skills Required Minimum 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels Hands-on experience implementing targeting logic and working with large audience segments Working knowledge of HTML and troubleshooting common email rendering or coding issues Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms Familiarity with dynamic content or personalization scripting such as Liquid Working understanding of user events, audience schemas, or campaign triggers Experience using SQL or analytics tools such as Looker or Tableau for basic validation or troubleshooting Strong attention to detail and organizational skills with the ability to manage multiple deadlines Clear, collaborative communication and a practical, execution-oriented approach Demonstrated experience using AI tools such as Gemini, ChatGPT, or Copilot for troubleshooting, code validation, or workflow automation Proficiency with Google Workspace, Microsoft Office, Photoshop, and internal marketing systems BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience Yahoo Compensation & Benefits Highlights The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yahoo and has not been reviewed or approved by Yahoo. About This Summary Healthcare Strength — Health, dental, and vision coverage are available, and the breadth of options is often highlighted as a strong point. Feedback suggests core medical benefits are robust. Retirement Support — A 401(k) with company matching is offered, supporting long-term financial planning. Feedback suggests the retirement program is a notable pillar of the total rewards package. Parental & Family Support — Paid maternity and paternity leave are offered alongside adoption and fertility assistance, with backup childcare mentioned in some listings. Feedback suggests family-focused benefits are a standout aspect of the package. Learn more about Yahoo's Compensation & Benefits → Yahoo Insights What's It Like to Work at Yahoo? Yahoo Culture & Values Yahoo Career Growth & Development What's the Work-Life Balance Like at Yahoo? Yahoo Leadership & Management Yahoo Company Growth, Stability & Outlook View all jobs at Yahoo View Yahoo Profile Report Job