Find & Apply For Marketing Analyst Jobs in Rexburg, Idaho

Job Title:

Marketing Specialist -

CRM & Lifecycle Primary Supervisor:

Chief Brand Officer Status:

Part-Time, Non-Exempt Job Summary The CRM & Lifecycle Marketing Coordinator supports Crispy Cones' email, SMS, and app marketing efforts. Working closely with the Chief Brand Officer, this position helps create, schedule, analyze, and optimize customer communications that drive engagement, repeat visits, sales, and retention. This role is ideal for a current college student or recent graduate looking to gain hands-on experience in CRM and digital marketing. Essential Duties and Responsibilities Assist in managing Crispy Cones' email, SMS, and app push notification marketing through Klaviyo. Create and execute campaigns supporting promotions, new flavor drops, seasonal initiatives, store events, and customer engagement efforts. Assist with building and maintaining automated Klaviyo flows based on customer purchase behavior and data from Square. Create and manage customer segments based on location, purchase history, interests, engagement, and other customer behaviors. Support targeted campaigns designed to increase sales, repeat visits, customer retention, and lifetime value. Review campaign and customer data to identify trends, measure performance, and improve future marketing efforts. Test and optimize messaging, offers, audiences, timing, and other campaign elements. Work directly with the Chief Brand Officer to execute monthly and quarterly marketing strategies and campaigns. Maintain the CRM marketing calendar and ensure campaigns are accurately scheduled, targeted, and aligned with brand initiatives. Perform additional marketing-related projects and responsibilities as assigned. Knowledge Basic understanding of digital marketing and customer engagement. Familiarity with email, SMS, CRM, or lifecycle marketing concepts. Basic understanding of marketing analytics and campaign performance. Skills Strong written communication and attention to detail. Strong organization and time-management skills. Analytical and creative problem-solving skills. Ability to learn new marketing platforms and technology quickly. Abilities Ability to manage multiple tasks and meet deadlines. Ability to work independently and collaborate with team members. Ability to use customer and campaign data to identify opportunities for improvement. Ability to receive feedback and adapt quickly. Minimum Qualifications Currently pursuing or recently completed a bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. Previous coursework, internship experience, employment, or projects related to digital marketing, email marketing, CRM, analytics, or a related area preferred. Experience with Klaviyo, Mailchimp, HubSpot, or similar email/CRM platforms is a plus but not required. Experience working with spreadsheets and basic performance metrics preferred. Strong written communication, organization, and attention to detail. Demonstrated interest in digital marketing, customer engagement, and data-driven marketing.

Pay:

$15.00 per hour Expected hours: 20.0 - 25.0 per week

Work Location:

In person