Find & Apply For Marketing Analyst Jobs in Appleton, Wisconsin

We are looking for a Digital Adoption Strategist to help shape how new digital products and services are introduced and embraced across the organization in Appleton, Wisconsin. This Long-term Contract position sits within the financial services industry and focuses on connecting product strategy, operational readiness, and stakeholder engagement to support successful launches. The person in this role will partner across teams to turn complex digital initiatives into clear adoption plans, effective communications, and measurable business outcomes.

Responsibilities:

• Guide cross-functional teams in building and carrying out market-readiness strategies for digital product and service releases.
• Partner with product and business groups to convert product roadmaps, priorities, and timelines into actionable plans for operational teams.
• Develop communication approaches that keep leaders, employees, and other audiences informed about upcoming digital enhancements and changes.
• Work alongside marketing and communications partners to tailor launch plans and messaging for internal and external stakeholders when needed.
• Interpret business goals and organizational priorities to create adoption strategies that improve engagement with digital tools and experiences.
• Build strong knowledge of product capabilities and explain technical concepts in a practical way for non-technical partners.
• Anticipate stakeholder impact, identify risks early, and use coordinated outreach and change tactics to keep launches on track.
• Create detailed launch plans, milestone schedules, and task tracking tools while driving accountability across partner teams.
• Evaluate the effectiveness of adoption efforts and refine methods, materials, and processes to improve future rollouts.
• Encourage a collaborative, high-trust team environment that supports shared ownership, leadership, and strong delivery results.