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Marketing
Marketing Assistant / Associate
Chula Vista, CA
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Viper Plumbing & Pipeline

Marketing Assistant

Job Description

Marketing Assistant Viper Plumbing & Pipeline Chula Vista, CA 91914 $20.00 - $31.03 an hour - Part-time, Contract, Full-time Apply with Indeed We're growing, and we need someone to help the right customers find us online and call us. Overview As our Marketing Assistant, you'll run the digital side of our business: our website, Google presence, ads, email, and social media, and you'll report on what's actually bringing in calls and booked jobs. This role suits someone who enjoys combining creative work with careful analysis and hands-on technical execution, and who wants to learn the home-services and construction industry. Responsibilities Create and manage content for our website, email campaigns, and social media (job spotlights, before/after photos, seasonal tips, team features, customer reviews). Support B2B marketing to general contractors, property managers, and builders, as well as direct-to-homeowner campaigns. Set up and manage paid campaigns: Google Ads, Google Local Services Ads, paid search, and Facebook/Instagram ads, with attention to budget, targeting, and cost per lead. Keep our Google Business Profile current, and help generate and respond to customer reviews. Research local SEO keywords (e.g., "water heater replacement San Diego," "emergency plumber near me") and optimize service and city pages. Update the website in WordPress using basic
HTML and CSS:
new pages, service areas, promotions, and fixes. Set up and maintain Google Analytics, Google Tag Manager, and call/form tracking, and report monthly on traffic, leads, calls, and cost per booked job. Design graphics, flyers, truck and yard sign concepts, and ad creative in Adobe Photoshop or Creative Suite. Make sure all advertising and web content meets California requirements, including displaying our CSLB license number. Work with our office and field staff to collect project photos and promote jobs and seasonal offers. Qualifications Essential Strong written communication, organization, and attention to detail Comfort with digital marketing tools and learning new platforms quickly Preferred Experience in content creation, social media, email marketing, Google Ads, Facebook Ads, SEO, and analytics Website management experience (WordPress, HTML, CSS) Familiarity with Adobe Photoshop/Creative Suite, Google Analytics, Google Tag Manager, and marketing automation Ability to interpret campaign and analytics data and turn it into recommendations Ability to juggle multiple priorities and collaborate with office, estimating, and field teams A plus Experience in plumbing, HVAC, construction, or other home-services marketing Experience with a field-service CRM (ServiceTitan, Housecall Pro, Jobber) Basic photo and video editing Bilingual English/Spanish Your Impact Clear, well-targeted campaigns and reliable reporting help customers find us when they need a plumber and help our team make smarter decisions about where to spend our marketing dollars.
Pay:
$20.00 - $31.03 per hour
Work Location:
In person
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