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MARKETING ASSOCIATE

Job Title Product Marketing Associate Pay Range $31/hr to $34/hr Department Marketing Location Richmond, California Supervisor Marketing Manager Galaxy Desserts, also known as Brioche Pasquier - Galaxy Desserts, is part of the Brioche Pasquier family of bakers, based in France. What really sets us apart is that we do all the crafting, baking, freezing and packaging ourselves. We carry three families of products: (1) Brioche; (2) Croissants; (3) Frozen Desserts, all dedicated to excellence and quality for Retail and Food Service. Our products are either made in France or manufactured at our facility in Richmond, California. Intensely committed to quality, we try and source all of our ingredients from the best producers we can find. We endeavour to mitigate our environmental impact and support our community every day. Our core values are based on

RESPECT:

Recognition, Executive, Simplicity, Passion, Equality, Closeness, and Transparency. They shape our company culture and guide our business strategy. They bring together our employees and are integrated in our everyday work practices. Job Description The Marketing Associate must have a keen interest in the food industry and product management, and design, leading both product development and promotional schemes. They will be responsible for working with Brioche Pasquier | Galaxy Dessert's Sales and Marketing Teams, to build the adequate product strategy and develop the most effective communication tools to implement it. They will have a key role to help both Brioche Pasquier | Galaxy Desserts and our customers business grow, in Retail and Food Service. They will actively contribute to building and maintaining a strong and cohesive brand image both online and offline. The candidate must have strong analytical, organizational and communication skills, both in writing and verbal. Direct experience with Product Management, both Retail and / or Food Service, is preferred. Experience with creative design is a plus. Key Responsibilities & Reporting Line The role reports to the Marketing Manager. In their everyday missions, the Marketing Associate will work as part of the Marketing Team closely with our Sales, Inside Sales, R&D, QA teams and other departments.

Key Responsibilities:

Drive the company's product strategy Write product family strategy, developing brand positioning and messaging that differentiate our products in the market and meet consumer needs Plan the launch of new products and manage the cross-functional execution of the plan, from product specifications definition coordinated with industrial teams, to promotion and communication planning targeting consumers and customers Supervise packaging design creation, working with in-house as well as external Creative teams, some of them abroad Communicate the value of products internally and externally Build product information deck and train Sales Managers on products to craft their product expertise and support their selling efforts Develop promotional tools targeting buyers (brand catalog, flyers) and consumers (in-store POSM, off-premise collateral, goodies) Make merchandising recommendation, optimizing shelf-staging and brand-blocking to reach more consumers Support the company's brand strategy through marketing collateral & digital communication Plan and produce brand communication contents and tools online (website, Social Media) Help maintain a strong and consistent brand image to all communication material (brand attributes, tone & manner, key messaging, etc.), in-house and with external services Analyze sales reports and market data Evaluate product performance and monitor consumption trends Visit stores to develop expertise on Galaxy clients and their requirements Support Sales and Marketing in the organization of tradeshows

Qualifications and Experience Essential Skills and Requirements:

BA or AA Degree or equivalent experience in marketing, product and project management preferred Three years of experience in brand, product management, food industry preferred Knowledge of creative design preferred (Adobe Creative Suite design software, portfolio appreciated) French language knowledge a plus Excellent communication skills, both written and verbal, including in public aiming to convince, gather support and motivate internal counterparts or clients Analytical and organizational abilities Proven problem-solving and decision-making skills Strong Microsoft Word, Office 365, Excel and PowerPoint skills. Knowledge of design software is a plus. Active driver's licence and insurance to visit stores and attend events Essential Behavioural Competencies Able to work independently to carry out tasks and to work within a team structure Detail-oriented, organized Creative and innovative Flexible to changing priorities and company needs Excellent interpersonal skills both in person and by phone, with high professionalism Physical Requirements Remaining in a stationary position, often sitting at desk for prolonged periods Ability to move out of the office occasionally (accessing files/storage, office equipment, etc.) Occasional lifting of about 20-25 lbs of force (material for trade shows, in-store demos, consumer events, marketing material) may be required

DISCLAIMER

The above statements are intended to describe the general nature and level of work. They are not construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.

EEOC STATEMENT

: Brioche Pasquier - Galaxy Desserts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Brioche Pasquier - Galaxy Desserts complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.