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EXCITING

things you'll get to do:

Innovation Launch Support:

Work cross-functionally to support the development and execution of new product innovation strategies and go-to-market plans - specifically message development and execution for packaging, digital, and in-store assets Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale

Comms & Go-to-Market Strategy:

Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.

Retailer Sell-in:

Communicate product value proposition to the sales team and deliver a compelling sell story - category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.

Post-Launch Evaluation:

Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.

Creative Development:

Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.

ATTRIBUTES & SKILLS

Strong communication skills and ability to make effective presentations to all levels of management Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in-market execution Ability to connect the dots and think at a holistic and strategic level across the business Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix. Influencing, conflict resolution, and creative problem solving. Ability to synthesize complex product features into compelling and desirable consumer benefits Comfortable working at a fast, iterative pace, and possess a \"progress vs. perfection\" mindset. Biased towards action, taking initiative, and rolling up your sleeves and get it done together. Managerial skills and comfortable managing and building cross-functional teams. Ability to mine, analyze data and draw compelling conclusions.

REQUIREMENTS

: 2-3 years of prior Marketing experience required, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs Experience in creative / media development and execution and new product launches Bachelor's degree in marketing, or equivalent experience. MBA preferred

YOUR ROLE

DIVERSIFYING

As a corporate citizen, learn and support SharkNinja's Diversity, Equity & Inclusion strategy Be an Ally, find internal Champions Explore SharkNinja's Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities Participate in employee engagement surveys and respond as openly and honestly as possible Become culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues Treat people in a way they wish to be treated rather than the way you wish to be treated

YOUR ROLE

in leading our

SUCCESS DRIVERS

& representing our

UNIQUE MINDSET

Leads us to be \"

RARELY SATISFIED

\" Make things better each day; \"

PROGRESS OVER PERFECTION

\" Using your knowledge of our consumer, understand that \"

DETAILS MAKE THE

DIFFERENCE,\" Deliver something great; \"

WINNING IS A TEAM SPORT

\" Be clear and honest, \"

COMMUNICATING FOR IMPACT.

\" This is Hybrid role 2-3 days in

Needham Office Salary and Other Compensation:

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $61,200 - $115,000 USD Our Culture At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. To gether, we won't just launch products— we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice For candidates based in all regions , please refer to this Candidate Privacy Notice . For candidates based in China , please refer to this Candidate Privacy Notice . For candidates based in Vietnam , please refer to this Candidate Privacy Notice . We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. 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Find & Apply For Marketing Assistant / Associate Jobs in Needham, Massachusetts

Associate Brand Manager, Marketing

MARKETING INTERN (ONSITE)