Find & Apply For Marketing Assistant / Associate Jobs in Hanover, Maryland

Digital Marketing Assistant Manager - Maryland/Philadelphia Market Join a growing, multi-location organization in the gaming, hospitality, entertainment, and restaurant space. This opportunity is ideal for a hands-on digital marketer who wants ownership of sophisticated, enterprise-level search campaigns and is eager to make a measurable impact across multiple brands. Digital Marketing Assistant Manager Benefits & Compensation Competitive salary range of $70,000-$75,000 Hybrid work schedule with approximately 2-3 onsite days per week and flexible onsite arrangements Exposure to multiple brands and properties in a dynamic industry Opportunity to influence paid, organic, and emerging AI search strategies at scale Digital Marketing Assistant Manager Requirements & Qualifications 2-3+ years of direct search/SEM campaign management experience Proven ability to independently manage paid search campaigns from strategy through optimization and reporting Strong experience with Google Ads and Google Analytics 4 Experience managing significant paid search budgets Bachelor's degree in Marketing, Communications, Media, or related discipline, or equivalent professional experience Ability to obtain and maintain any required gaming license in the applicable jurisdiction Digital Marketing Assistant Manager Preferred Background & Skills Experience within an agency or sophisticated in-house digital marketing environment Strong Excel skills and experience with reporting and analytics Familiarity with SEO strategy and web analytics Experience with Google Ads Editor, Google Tag Manager, Semrush, Looker Studio, Sitecore, Schema, or project management platforms Google Ads and Google Analytics 4 certifications are a plus Hospitality or gaming industry experience is beneficial but not required Digital Marketing Assistant Manager Day-to-Day Responsibilities Manage and optimize enterprise-level paid search/SEM campaigns, primarily through Google Ads Help oversee a $1M+ annual paid search budget , including bid management, budget allocation, and forecasting Conduct keyword research, develop ad copy, and establish bidding strategies to meet KPIs Develop and execute A/B testing and learn strategies for continuous improvement Analyze campaign performance regularly and translate data into actionable recommendations Collaborate with internal teams, agencies, and vendors across multiple properties and business units Support SEO strategy efforts, including keyword analysis, content optimization, and technical site enhancements Utilize tools such as Google Analytics 4, Google Search Console, Semrush, and Google Ads Editor Stay current on evolving SEM, SEO, and AI search trends and share insights with team members This role offers a unique chance to grow professionally while working with a respected organization that values creativity, data-driven decision-making, and collaboration.