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Marketing Assistant / Associate
Chesapeake, VA
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College students or early-career professionals interested in sales, marketing, sports management, or business operations About Redline Athletics Redline Athletics Chesapeake is a locally owned, veteran-owned youth sports performance training facility dedicated to helping athletes become stronger, faster, more confident, and more resilient. We provide comprehensive athletic development programs focused on speed, agility, strength, mobility, injury prevention, and sport-specific performance. Our mission goes beyond physical training. We strive to build confidence, character, and lasting relationships with the athletes and families we serve. As we continue to grow, we're looking for an enthusiastic team member who shares our passion for youth athletics, exceptional service, and building a strong community. Position Overview Redline Athletics Chesapeake is seeking an outgoing, motivated, and results-driven Membership Sales & Marketing Associate to support membership growth, enhance the athlete and family experience, and assist with daily front desk operations. This is more than a traditional front desk position. The ideal candidate enjoys connecting with people, is comfortable initiating conversations, and takes pride in helping families discover the value of Redline Athletics. This individual will play a direct role in growing our membership through proactive lead follow-up, complimentary trial scheduling, in-person membership sales, and relationship building. Equally important, this team member will help create an exceptional experience for every athlete and family who walks through our doors, ensuring our facility is welcoming, organized, and ready for each day of training. The position offers hands-on experience in sales, marketing, customer relationship management, and business operations, making it an excellent opportunity for a college student interested in building practical business skills. Key ResponsibilitiesMembership Sales & Lead Conversion Proactively engage prospective families, explain Redline's training philosophy, and confidently present membership options. Conduct outbound phone calls, text messages, and email follow-ups to prospective members. Convert incoming inquiries and leads into scheduled complimentary trial training sessions. Follow up with families who have completed a trial but have not yet enrolled, addressing questions, overcoming objections, and encouraging membership enrollment. Guide families through the membership sales process, from initial inquiry through enrollment. Identify opportunities to introduce existing members to additional training programs, private lessons, clinics, and camps. Accurately track lead interactions, sales opportunities, follow-up activities, and membership conversions within the CRM. Work toward established lead engagement, trial booking, and membership conversion goals. Collaborate with facility leadership and coaching staff to create a seamless transition from trial training to membership enrollment. Member Experience & Front Desk Operations Create a welcoming, energetic, and professional environment for athletes, parents, and visitors. Build meaningful relationships with athletes and families, learning their names, understanding their goals, and helping them feel connected to the Redline community. Manage athlete check-ins, class registrations, scheduling inquiries, and routine front desk activities. Assist members with account updates, membership questions, and payment transactions. Process merchandise purchases and support retail sales. Maintain an inviting and organized lobby, reception area, and retail displays that reflect Redline's standards. Keep merchandise neatly presented, assist with restocking, and monitor retail inventory needs. Complete routine opening and closing procedures to ensure the facility is prepared for athletes and families. Proactively address opportunities to enhance the member experience, including facility presentation, communication, and customer service. Collaborate with coaches and facility leadership to ensure a positive experience from arrival through departure. Help create an environment that encourages member satisfaction, retention, and referrals. Marketing & Community Engagement Support promotional campaigns designed to generate leads, increase trial participation, and grow memberships. Help promote upcoming clinics, camps, private lessons, team training, and special events. Assist with grassroots marketing initiatives, community outreach, and local partnerships. Support occasional social media content development, promotional activities, and athlete success stories, following established consent and brand guidelines. Engage current members and families in referral campaigns and facility events. Provide feedback on prospective member questions, common sales objections, and opportunities to improve marketing effectiveness. Help strengthen Redline's visibility and reputation throughout the Hampton Roads youth sports community. Qualifications Required Outgoing, personable, and confident communicating with people of all ages. Strong interpersonal skills and a genuine interest in building relationships. Comfortable initiating conversations, making outbound calls, and asking for the sale. Self-motivated, dependable, organized, and willing to take initiative. Ability to manage multiple responsibilities in a fast-paced environment. Comfortable learning computer systems, scheduling platforms, point-of-sale tools, and CRM software. Strong attention to detail and a commitment to delivering excellent customer service. Ability to work independently while contributing positively to a team environment. Consistent evening and weekend availability is required. Preferred Currently pursuing or recently completed a degree in marketing, business, sports management, communications, or a related field. Previous experience in customer service, retail, sales, hospitality, or fitness. Interest in athletics, fitness, or youth sports. Experience with customer relationship management software or membership management systems. Interest in developing skills in sales, marketing, and business operations. Previous fitness industry experience is not required. Training will be provided on Redline's programs, membership offerings, operating systems, and sales processes. Schedule & Availability Part-time position with evening and weekend shifts required. Additional hours may be available during special events, clinics, camps, and peak training periods. Reliable attendance and consistent availability for assigned shifts are essential. Performance Expectations Success in this role is measured by both membership growth and the quality of the member experience.
Key performance indicators may include:
Number of prospective members contacted and engaged. Complimentary trial sessions scheduled. Conversion of completed trials into active memberships. New memberships generated through in-person and outbound sales efforts. Timeliness and accuracy of CRM follow-up activities. Member engagement, satisfaction, and retention support. Consistent execution of front desk opening and closing procedures. Professionalism, initiative, and teamwork. What We Offer Competitive hourly compensation with opportunities for performance-based sales incentives. Flexible part-time scheduling that accommodates academic commitments when possible. Hands-on experience in sales, marketing, customer relationship management, and business development. Training in membership sales techniques, CRM technology, and business operations. Opportunities to develop communication, leadership, and customer engagement skills. A positive, high-energy work environment surrounded by athletes, coaches, and families. Potential opportunities for expanded responsibilities as Redline Athletics Chesapeake continues to grow. Potential eligibility for academic internship credit, subject to approval by the student's educational institution. Why Join Redline Athletics? At Redline Athletics Chesapeake, we're building more than better athletes. We're building a community where young people develop confidence, discipline, resilience, and the skills to succeed in sports and life. As a Membership Sales & Marketing Associate, you'll have the opportunity to make a meaningful impact on that mission while developing valuable business experience. We're looking for someone who brings energy, initiative, and a genuine passion for people to every shift.
AVERAGE IS CROWDED.
Redline Athletics Chesapeake is an equal opportunity employer.
Pay:
$15.00 - $16.00 per hour Expected hours: 10.0 - 20.0 per week