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Director of Marketing Ramona Convent Secondary School Alhambra, CA Job Details Full-time $80,000 - $95,000 a year 3 days ago Benefits Health insurance Dental insurance Flexible spending account Paid time off Vision insurance Life insurance Retirement plan Qualifications Market trends analysis Marketing Bachelor's degree Newsletters (communication methods) Marketing analytics

Full Job Description Director of Marketing Reports To:

Principal Compensation:

$85,000 - $95,000

Salary Schedule:

Monday through Friday (40 hours a week), with occasional evenings and weekends for events.

Position Overview:

The Director of is responsible for developing and executing strategic marketing initiatives that elevate brand awareness and strengthen the school's visibility among prospective families, donors, alumnae, and the broader community. This role leads the creation of compelling storytelling and integrated marketing campaigns that highlight Ramona's distinctive programs, academic excellence, student success, and vibrant campus culture. The Director ensures consistent brand messaging across all platforms while expanding the school's reach through digital, print, and emerging media channels.

Key Responsibilities:

Strategic Marketing & Brand Awareness Develop and implement comprehensive marketing strategies that increase brand awareness and strengthen Ramona's reputation among prospective families, donors, alumnae, and community partners. Lead the planning and execution of integrated marketing campaigns that support institutional priorities, including enrollment, philanthropy, and community engagement. Manage and oversee marketing initiatives across digital platforms, print publications, website(s), advertising campaigns, and emerging communication channels. Collaborate with cross-functional teams including Admissions, Advancement, Alumnae Relations, Events, and Academic Departments to create coordinated campaigns that elevate Ramona's visibility and showcase institutional achievements. Serve as the steward of Ramona's brand, ensuring consistent messaging, design, and storytelling across all communications and marketing materials. Content Strategy, Creation & Messaging Develop and oversee a strategic content program that tells compelling stories and highlights the impact of Ramona's mission and community. Write, edit, and proofread content for digital and print channels including newsletters, magazines, press releases, websites, recruitment materials, and social media. Produce clear, engaging, and on-brand messaging that supports institutional priorities and strengthens Ramona's identity in the marketplace. Collaborate with faculty, staff, students, alumnae, and donors to identify and develop authentic stories that showcase academic excellence, student achievements, faculty expertise, and community impact. Monitor emerging media trends and marketing technologies in the education sector and implement new platforms, formats, and storytelling strategies when appropriate. Maintain consistency in voice, tone, and visual identity across all content and communications. Digital Marketing & Social Media Strategy Develop and execute a strategic plan to grow and manage Ramona's digital presence, including website strategy, social media platforms, and digital advertising. Create and manage an integrated communications calendar that aligns messaging across departments and initiatives. Develop engaging messaging and digital campaigns that promote institutional milestones, programs, and events. Support multimedia storytelling by collaborating with faculty, staff, and leadership to develop scripts, captions, and messaging for videos, podcasts, and other digital assets. Monitor analytics and provide monthly reports on digital performance metrics, recommending strategies to increase engagement, reach, and brand awareness. Brand Management Ensure all communications align with Ramona's brand voice, tone, and strategic priorities, maintaining a cohesive institutional narrative across platforms. Review and approve school and student promotional materials, including flyers and digital communications, to ensure brand compliance. Review school apparel and merchandise to ensure alignment with brand standards and communicate concerns regarding brand misuse when necessary. Serve as Ramona's brand ambassador by guiding faculty, staff, students, and parents in the appropriate use of brand identity and messaging. Budget Management Manage the marketing budget to support strategic marketing initiatives and campaigns. Track expenses and allocate resources effectively to maximize impact and visibility. Qualifications Bachelor's degree in Marketing, Communications, Public Relations, or related field (Master's preferred). 5+ years of experience in marketing, communications, or brand management. Experience leading integrated marketing campaigns across digital and print platforms. Experience in independent schools, higher education, or mission-driven organizations preferred.

Pay:

$80,000.00 - $95,000.00 per year

Benefits:

Dental insurance Flexible spending account Health insurance Life insurance Paid time off Retirement plan Vision insurance Application Question(s): What types of marketing do you have experience in (e.g., digital, social media, email, content creation, SEO/SEM, paid advertising, branding, or campaign management)?

Education:

Bachelor's (Required)

Experience:

Marketing:

5 years (Required)

Work Location:

In person