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Senior Creative & Marketing Manager 790 San Ramon Valley Boulevard, Danville, CA 94526 $90,000 - $105,000 a year - Full-time Apply with Indeed Position Overview Corporate Couture is seeking a creative, design-driven manager to elevate our brand's visual identity, strengthen and manage our website, expand our social media presence, and provide creative direction to our design team. The ideal candidate combines exceptional design judgment with practical experience in website content management, ongoing website development and enhancements, and digital performance analytics. This individual will help ensure our digital presence is sophisticated, engaging, easy to navigate, and aligned with our overall brand. This role oversees creative direction for monthly Drop Shoppes, holiday catalogs, digital campaigns, website content, and social media. Working with internal teams and external website partners, the manager will coordinate website updates and improvements, review traffic, engagement, and user behavior data, and recommend enhancements to content and the customer experience. The manager will stay current on creative, website, social media, and relevant industry trends, proactively recommending ideas and opportunities that keep the brand fresh, relevant, and competitive. Key Responsibilities Creative Leadership & Brand Development Raise the standard of design quality, originality, layout, typography, imagery, and product presentation across print and digital materials. Provide hands-on creative directions and thoughtful feedback to help the team, as needed. Oversee creative for monthly Drop Shoppes, seasonal and holiday catalogs, sales lookbooks, customer presentations, and promotional materials. Maintain an attractive, cohesive visual identity that reflects the company's positioning and resonates with corporate customers. Stay informed about evolving design and industry trends, proactively bringing forward fresh creative concepts and opportunities to keep the brand relevant and differentiated. Steps into design production or refinement as needed for high-priority assignments or tight deadlines. Monthly Drop Shoppes, Catalogs & Marketing Materials Oversee the creative development and execution of monthly Drop Shoppes, including product presentation, marketing themes, imagery, messaging, and digital communication. Lead the creative direction, design, and production of annual holiday catalogs and seasonal campaigns. Collaborate with merchandising and sales to develop compelling product stories and curated gifting presentations. Support CEO with sales presentations as needed. Manage creative timelines, team assignments, project priorities, and final quality control Website Strategy & Digital Brand Experience Oversee Corporate Couture's website from a marketing, branding, content, and customer experience perspective. Ensure the website reflects an elevated, contemporary brand identity and effectively communicates our company's products, and services. Collaborate with internal teams and outside partners on website updates, design enhancements, content development, and functionality improvements. Monitor website traffic, user engagement, customer behavior, and provide ongoing updates. Identify opportunities to improve website navigation, search visibility, customer experience, and conversion rates. Recommend digital enhancements that support customer acquisition, lead generation, and revenue growth. Social Media & Digital Marketing Develop and oversee a cohesive social media strategy that strengthens brand awareness, supports customer engagement, and attracts prospective corporate clients. Direct social media creative content, campaign messaging, and overall brand presentation. Support seasonal marketing campaigns, email promotions, and product launches in collaboration with leadership and sales. Monitor traffic, audience engagement, referral sources, and social media performance. Evaluate which platforms, campaigns, and content types generate meaningful interest and business opportunities. Oversee email marketing campaigns and digital promotional initiatives. Ensure digital marketing efforts support Corporate Couture's broader marketing and growth objectives. Marketing Analytics & Business Growth Establish and monitor key marketing performance indicators across website traffic, social media, email campaigns, and other marketing initiatives. Analyze customer acquisition sources to identify which marketing efforts are driving qualified leads, new accounts, and revenue opportunities. Track marketing campaign effectiveness, customer engagement, and overall return on marketing investments. Develop regular marketing performance reports and dashboards highlighting trends, opportunities, and areas for improvement. Translate marketing data into actionable recommendations that support planning and business growth. Identify opportunities to improve marketing effectiveness Creative Team & Cross-Functional Leadership Oversee creative team priorities, assignments, schedules, and project execution. Provide design direction, feedback, mentorship, and quality control. Coordinate multiple projects, including recurring marketing programs, seasonal catalogs, digital campaigns, and sales support. Establish efficient creative workflows that maintain high design standards while meeting business deadlines. Foster a collaborative, innovative, and results-oriented creative environment. Required Qualifications 5+ years of experience in graphic design, creative production, brand design, or related work, with experience guiding others' creative work. Strong portfolio demonstrating excellent visual judgment across branding, marketing collateral, catalogs, websites, or social media. Advanced proficiency Adobe Illustrator, Photoshop, Lightroom, and Figma Experience overseeing website content, digital brand presentation, and social media marketing. Working knowledge of website analytics, digital marketing performance, lead generation, and conversion tracking. Experience using tools such as social media analytics platforms and email marketing reporting systems. Ability to analyze marketing data and translate findings into actionable business recommendations. Practical understanding of social media content creation, website visual merchandising/content, and basic marketing principles. Remains current on creative, digital, and industry trends, with a demonstrated ability to turn new ideas into relevant brand improvements. Ability to provide clear creative feedback, manage competing deadlines, and collaborate effectively across teams. Bachelor's degree in design, visual communications, marketing, or a related discipline, or equivalent experience. Preferred Qualifications Experience within corporate gifting, lifestyle brands, hospitality, retail, or B2B marketing. Experience developing premium product catalogs, seasonal campaigns, and customer presentations. Familiarity with CRM systems and measuring marketing contributions to sales opportunities and revenue. Experience evaluating competitive markets and supporting expansion into new customer segments. Ideal Candidate Profile The successful candidate will be:

Design-driven:

Possesses an elevated aesthetic and a strong understanding of premium brand presentation.

Marketing-minded:

Understands how branding, campaigns, and customer engagement contribute to company growth.

Analytical:

Comfortable using marketing data to evaluate performance, identify trends, and recommend improvements.

Commercially focused:

Recognizes the relationship between creative quality, competitive differentiation, customer acquisition, and revenue.

Innovative:

Consistently introduces fresh ideas, emerging trends, and new approaches.

Collaborative:

Works effectively with creative teams, sales, merchandising, operations, and leadership.

Accountable:

Takes ownership of initiatives from concept through execution and performance evaluation Key Measures of Success Performance will be evaluated through: Elevated and consistent brand presentation across all marketing and social media campaigns and outreach. Successful execution of monthly Drop Shoppes and seasonal catalogs. Growth in website traffic and digital engagement. Increased marketing-generated leads and new business opportunities. Identification of potential new markets and customer segments. Overall enhanced creative designs and output.

Pay:

$90,000.00 - $105,000.00 per year

Benefits:

401(k) matching Dental insurance Employee assistance program Health insurance Life insurance Paid time off Professional development assistance Retirement plan

Work Location:

In person