Find & Apply For Marketing Manager Jobs in Irwindale, California

Marketing & Growth Manager Confidential Irwindale, CA Job Details Full-time $75,000 a year 1 day ago Qualifications Vendor relationship building Interpersonal skills Analysis skills Customer relationship management Marketing operations Copywriting Full Job Description We're seeking a creative, results-driven Marketing & Growth Manager to lead marketing execution and performance across multiple unit operation. This role owns creative direction, advertising spend, social media, email marketing, community outreach, and inbound sales performance. You'll work directly with executive leadership and location managers to develop campaigns that drive visits, memberships, birthday parties, and group bookings. We're looking for someone who brings fresh ideas, executes them, and takes accountability for measurable business results. What You'll Own Marketing strategy: Build and execute marketing plans across multiple locations, tailoring campaigns to local competition, opportunities, and performance.

Creative direction:

Develop promotions, campaign concepts, messaging, and content for digital advertising, social media, email, and in-location marketing.

Paid advertising:

Manage advertising budgets, oversee Meta and Google campaigns, and adjust creative, targeting, and spending to improve results.

Social media:

Own the social media strategy and content calendar. Create and coordinate engaging content, guide location teams, and grow each location's online presence.

Email marketing:

Manage campaign calendars, audience segmentation, automated follow-up, testing, and reporting to drive bookings, repeat visits, and retention.

Inbound sales:

Manage the process for converting incoming party and group inquiries into bookings, including lead tracking, response standards, follow-up, and conversion reporting.

Community outreach:

Develop local partnerships, community initiatives, events, and creator collaborations that build relationships and generate business.

Location execution:

Work with location managers to ensure campaigns launch on time with clear instructions, materials, and accountability.

Performance reporting:

Maintain marketing calendars, budgets, and dashboards. Present results and take action when campaigns or locations fall short.

Vendor management:

Coordinate agencies, freelancers, and creative partners, holding them accountable for quality, deadlines, and performance. What We're Looking For Proven experience managing marketing campaigns from concept through execution and analysis. Hands-on experience with Meta Ads, Google Ads, social media management, email marketing platforms, and CRM tools. Strong creative judgment, copywriting skills, and the ability to produce or coordinate effective visual and video content. Experience connecting marketing activity to leads, bookings, customer acquisition, and revenue. Ability to build community relationships and identify relevant local marketing opportunities. Strong organization and follow-through across multiple locations, budgets, and deadlines. Confidence working with leadership and location teams to identify problems and implement solutions. Experience in multi-location businesses, franchising, entertainment, hospitality, fitness, or retail preferred. How We Measure Success Community engagement: Build meaningful local partnerships, increase participation in community initiatives, and strengthen each location's local presence.

Social media performance:

Grow local audiences, engagement, and organic reach through consistent, creative content that encourages sharing and drives interest in visiting.

Return on investment:

Deliver measurable value from marketing spend through revenue generated, customer acquisition, and efficient use of budgets.

Advertising effectiveness:

Create compelling campaigns that reach relevant audiences, generate interest, and drive guest visits and bookings.

Brand awareness and reputation:

Increase positive brand visibility and meaningful customer interaction across our markets.

Continuous improvement:

Use campaign results, social insights, and customer feedback to refine creative, targeting, and marketing strategy.

Consistent execution:

Deliver timely, high-quality marketing efforts that support each location's business goals.

Pay:

$75,000.00 per year

Work Location:

Hybrid remote in Irwindale, CA 91706