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Marketing
Marketing Manager
Lakewood Ranch, FL
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Before anyone ever talks to a House Match agent, they've already decided something about us. A sign. A Just Listed post. A market video. An email in their inbox. We're looking for the person who owns every one of those moments. House Match is a growing real estate brokerage serving the Bradenton, Sarasota, and Lakewood Ranch markets. We're hiring a Marketing Manager to own how House Match looks, sounds, and shows up everywhere a client or prospect encounters us: our brand standards and templates, our social channels, the social launch of every listing, and the marketing that keeps our past clients and sphere hearing from us on schedule. This is a creative seat with operational discipline underneath it. Good taste alone won't carry it, and neither will a calendar. It takes both. If it carries the House Match name, it meets the standard, or it doesn't go out. What You'll Own Brand stewardship. Own the House Match brand system (colors, typography, logo use, photography style, and voice) and be the final check on anything carrying our name. Build and maintain the template library the whole team works from: Listing Books, Just Listed and Just Sold mailers, buyer and seller guides, presentation decks, signage, and social templates. Our agents should never have to design from scratch. Content and social. Own the content calendar across Facebook, Instagram, TikTok, and YouTube, planned ahead, published on schedule, in one consistent voice. Produce and edit the content yourself: short-form video, a monthly market update, team and community content, and the footage behind it. You'll get out to properties, events, and open houses to capture it. Every listing gets its moment. Coordinate with our Listing Manager so Coming Soon and Just Listed social land on the launch date, not a day behind it. Publish the full sequence on every listing: Coming Soon, Just Listed, Open House, Under Contract, and Just Sold. Celebrate every closing in a way that makes clients want to share it. Database and Forever Client marketing. Run our touch program in Follow Up Boss so past clients and sphere hear from us predictably. Write and send the monthly newsletter and keep the list healthy. Plan and execute holiday cards, client gifts, and anniversary touches, ordered and out on time rather than the week of. Reputation. Capture testimonials and put the reviews we earn to work across social, the website, and our marketing materials instead of letting them sit in a tracker. The website. Keep housematch.com current, including content, community pages, and the blog, so the site reflects the company we actually are today. The numbers. Own our Marketing Metrics reporting. Update it monthly, fix what's broken, and bring the scorecard to our leadership meeting with a point of view: what moved, why, and what you're changing. Making the process better. Document how the calendar and template system work so it doesn't live in one person's head. When something isn't working, surface it with a proposed fix rather than quietly working around it. Our playbook is a living document; you help write the next version of it. What We're Looking For A real designer in Canva. Not just one-off pieces, but brand-locked templates other people can use without breaking them. A strong writer. Captions, newsletters, blog posts, and mailers that sound like one company and make someone want to work with us. Comfortable on camera and behind it. You can capture and cut short-form video that looks professional without waiting on an outside vendor. Consistent. The calendar ships on the busy weeks too. You get real satisfaction from a month where everything went out on time, on brand. Takes creative feedback without deflating and holds the brand line, kindly and directly, with an agent who wants an exception. Understands the rhythm of a brokerage. A listing launch is a fixed date. Social has to land with it, not after it. You measure the work by whether it landed, not by how much you posted. Brings ideas unprompted and is fine having them turned down without going quiet. Wants the whole job. The creative parts and the scheduling, reporting, and database work that make them count. Nice to Have 2+ years in a marketing, content, or social media role. Real estate, hospitality, or another local service business is a plus Experience with any of: Meta Business Suite, TikTok and YouTube channel management, an email marketing platform, Follow Up Boss, Google Business Profile, WordPress or a similar website CMS (we'll train the right person) A Florida real estate license is a plus, but is not required for this role A portfolio or links to social accounts you've run. We'd love to see them Where This Role Can Go This seat has a ceiling only if the person in it does. Advancement here is earned against written, named criteria we review with you every quarter, not tenure. The path runs from Marketing Manager to Senior Marketing Manager and, as the business grows, to leading the marketing function. Three areas of marketing sit outside this seat today and are intended to come into it as you prove out the numbers: recruiting and agent-attraction marketing, paid lead generation (Google, Zillow, Realtor.com, paid social, with cost per lead as your number), and a brand and community marketing budget. Each one is a real, named expansion, not a vague promise. What We Offer A clear career ladder . This is a role you grow in, not a seat you fill Health, vision, and dental coverage Full-time, in-office at our Lakewood Ranch office, working side-by-side with the agents and operations team Full ownership of the brand and the channels, with a broker who approves direction, not one who redesigns your work A written position description, a monthly scorecard, and a quarterly conversation about where you stand. No one here is surprised about their standing A team that treats clients like Forever Clients, and treats each other the same way
Pay:
$55,000.00 - $65,000.00 per year
Benefits:
Dental insurance Health insurance Life insurance Vision insurance Application Question(s): How many years of hands-on experience do you have creating content and managing social media accounts for a business? Share a link to a social account, video, or design you created for a business, and tell us in a sentence or two what result it produced