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Director of Marketing & Growth Factory Direct Windows & Doors Oviedo / Orlando, FL Full-Time |

In-Person Salary:

$70,000-$95,000 + Performance Bonus About the Role Factory Direct Windows & Doors is a rapidly growing Central Florida window and door company looking for a Director of Marketing & Growth to take ownership of our entire marketing operation. We are focused on aggressive growth over the next five years and expect our annual marketing investment to exceed $1 million as the company expands. Our marketing includes digital advertising, SEO, home shows, print advertising, direct mail, video, social media, local publications, events and other lead-generation channels. We are looking for someone who can take ownership of this investment, understand what's producing results, eliminate wasted spending and help us scale. This is not primarily a social media or content-creation position. This is a performance-driven marketing leadership position. Responsibilities Develop and manage the company's overall marketing strategy and annual budget Oversee a seven-figure annual marketing investment across digital and traditional channels Manage and optimize Google Ads, Google Local Services Ads, Meta/Facebook/Instagram, Microsoft Ads and other paid advertising Manage home shows and events, including show selection, budgeting, booth planning, promotions, scheduling, staffing coordination and ROI analysis Manage print advertising, magazines, local publications, direct mail, postcards, sponsorships and other traditional marketing Manage and hold outside marketing agencies and vendors accountable Oversee our specialized SEO agency and monitor organic and local-search performance Coordinate website development, landing pages and conversion optimization Coordinate photography, video production and advertising creative Oversee social media and content strategy Develop email marketing, customer database and past-customer campaigns Track marketing from initial lead through appointment, sale and revenue Maintain accurate attribution across advertising platforms, call tracking, CRM and sales results Monitor cost per lead, cost per qualified appointment, customer acquisition cost, ROAS and marketing-generated revenue Evaluate results by marketing channel, campaign and geographic market Identify underperforming campaigns and reallocate budget toward better-performing opportunities Develop marketing strategies for expansion into new markets Work directly with ownership and sales leadership to improve lead quality and conversion Provide clear weekly and monthly marketing-performance reporting Help build and manage an internal marketing team as the company grows Qualifications 5+ years of marketing experience preferred Experience managing meaningful advertising and marketing budgets Strong understanding of Google Ads, Meta Ads and Google Local Services Ads Experience with traditional marketing, home/trade shows, events, print or direct mail Strong understanding of lead generation and customer acquisition Experience with GA4, Google Tag Manager, CallRail or similar tracking platforms Understanding of CPL, CAC, ROAS and conversion rates Strong analytical and financial mindset Experience managing outside agencies and vendors Strong organizational and project-management skills Ability to make decisions based on data and measurable results Experience with geographic expansion or multi-market marketing is a plus Experience in windows and doors, roofing, HVAC, solar, remodeling or another high-ticket home-service industry is strongly preferred. What Success Looks Like We aren't looking for someone who measures success primarily through impressions, clicks or followers. We care about business results.

Success means:

More qualified leads and appointments Profitable customer acquisition Improved marketing-generated revenue Accurate attribution and reporting Less wasted marketing spend Better-performing home shows and traditional advertising Stronger performance from outside agencies and vendors Successful expansion into new geographic markets A scalable marketing operation capable of supporting aggressive company growth Our Marketing Philosophy We view marketing as an investment in growth. The person in this position should be able to clearly explain: What did we spend? Where did we spend it? What did it produce? What worked? What didn't? Where should we invest next? Compensation $70,000-$95,000 base salary + performance bonus Compensation will depend on experience and demonstrated results. Significant upside is available for achieving measurable lead-generation, customer-acquisition and growth objectives. To Apply Please submit your resume and briefly answer: What is the largest monthly or annual marketing budget you have personally managed? Which marketing channels were you directly responsible for? What measurable results did you produce? What experience do you have with home shows, events, print advertising or direct mail? Have you marketed a home-service, home-improvement or other high-ticket consumer business? Applicants who can demonstrate measurable results managing substantial marketing budgets will receive priority consideration.

Pay:

$70,000.00 - $95,000.00 per year

Benefits:

Health insurance Paid time off

Work Location:

Hybrid remote in Oviedo, FL 32765