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Marketing
Marketing Manager
Suwanee, GA
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Legacy Sports Complex - Suwanee, GA Part Time - Full-Time |
In-Office Position Salary:
Hourly plus sales commission Legacy Sports Complex is seeking a motivated, organized, and sales-driven Digital Marketing & Online Sales Manager to manage our online leads, digital marketing, CRM, social media, website updates, and online sales process. This is a hands-on position for someone who can not only market our programs but also follow up with leads, communicate with prospective customers, and convert inquiries into registrations and sales. The ideal candidate is comfortable balancing marketing, technology, customer communication, and sales. Key ResponsibilitiesOnline Sales & Lead Management Manage all incoming online leads and inquiries Respond quickly to leads through phone, text, email, social media, and CRM Follow up consistently with prospective customers Educate potential customers about Legacy programs, memberships, camps, training, and services Convert leads into registrations, memberships, and sales Follow up with leads who have not yet purchased Re-engage old leads and past customers Track leads throughout the entire sales process Meet established sales and conversion goals Identify opportunities for upselling and cross-selling Legacy programs Maintain accurate records of customer communication and sales activity CRM Management Manage and maintain the company's CRM Organize and manage lead pipelines Create and maintain follow-up sequences and automations Make sure leads are properly categorized and assigned Monitor lead response times and follow-up Track lead sources, conversions, and sales Maintain accurate customer and prospect information Digital Marketing Assist in planning and executing marketing campaigns for Legacy programs Create campaigns to generate leads and registrations Coordinate promotions for training programs, camps, after-school programs, events, memberships, and other services Assist with Meta/Facebook and Instagram advertising Track campaign performance and lead generation Work with management to develop promotions designed to increase registrations and revenue Social Media Create, schedule, and publish content across Instagram, Facebook, and other social platforms Keep social media pages active and up to date Promote programs, events, athlete accomplishments, coaches, and special offers Respond to social media messages and inquiries Create basic graphics and promotional content using Canva Website Management Keep website information accurate and current Add and update programs, schedules, pricing, promotions, photos, and events Create or update landing pages for marketing campaigns Make sure online registration links and calls-to-action are working correctly Qualifications Previous experience in sales, lead management, digital marketing, or customer acquisition Strong sales and customer communication skills Comfortable making outbound calls and following up with leads Experience using CRM software Experience with Facebook and Instagram Familiarity with Meta Ads is preferred Experience with Canva or similar design software Ability to make basic website updates Excellent written and verbal communication skills Highly organized with strong attention to detail Comfortable working with sales goals and performance metrics Ability to manage multiple programs, campaigns, and deadlines Self-motivated with strong follow-through The Right Person for This Role We are looking for someone who understands that generating a lead is only the beginning. You will be responsible for helping manage the entire customer journey: Marketing → Lead Generation → Follow-Up → Sales → Registration → Customer Retention You should be comfortable talking with prospective customers, explaining our programs, overcoming objections, following up consistently, and asking for the sale. This is not solely a social media position. Sales and lead conversion are a major part of this role.
