Find & Apply For Marketing Manager Jobs in Griffith, Indiana

Job Overview We are seeking a creative, strategic, and results-driven Creative Strategist & Project Lead to guide marketing campaigns, content strategy, and creative execution. The ideal candidate has a strong understanding of marketing fundamentals, consumer behavior, brand storytelling, and digital marketing. They know how to develop compelling creative strategies, evaluate what makes content effective, and use performance data to improve results. This position will provide day-to-day creative direction to the marketing team, coordinate assignments, manage project timelines, and ensure consistent, high-quality execution across marketing channels. Key ResponsibilitiesCreative & Marketing Strategy Develop creative strategies and campaigns aligned with brand positioning, consumer insights, and business objectives. Translate marketing goals into compelling messaging, creative concepts, and actionable campaign plans. Create clear creative briefs outlining target audiences, objectives, key messages, deliverables, and KPIs. Guide brand storytelling and creative direction across social media, digital advertising, email, e-commerce, and retail marketing. Apply consumer psychology, marketing principles, and emerging trends to strengthen content effectiveness. Ensure consistent brand messaging, visual identity, and creative quality across channels. Project Leadership & Creative Direction Lead day-to-day creative projects, assign work, establish priorities, and manage deadlines for the marketing team. Provide creative direction and constructive feedback on content, copy, photography, video, and campaign assets. Oversee content calendars, campaign timelines, and creative workflows to ensure timely, consistent execution. Coordinate with social media, content creation, design, and marketing team members to achieve campaign objectives. Maintain accountability for project deliverables, creative quality, and established timelines. Collaborate with the Director of Marketing on strategic priorities and escalate resource or performance concerns as needed. Digital Marketing & Performance Guide platform-specific content strategies for Instagram, TikTok, Facebook, and other relevant channels. Support organic and paid social media, influencer marketing, and e-commerce campaigns. Analyze marketing performance, including engagement, reach, traffic, conversions, and campaign effectiveness. Identify successful creative approaches and recommend improvements based on data and consumer insights. Develop creative testing strategies to optimize messaging, visuals, content formats, and campaign results. Monitor competitors, industry trends, and consumer behavior to identify new opportunities. Qualifications & Requirements 3-5 years of experience in creative strategy, marketing, digital marketing, brand management, or content strategy. Strong understanding of marketing fundamentals, consumer behavior, brand positioning, storytelling, and audience targeting. Proven experience developing and executing creative marketing campaigns across digital and social media channels. Experience leading creative projects, coordinating assignments, and providing direction and feedback to team members. Strong knowledge of Instagram, TikTok, Meta advertising, content marketing, and digital marketing best practices. Ability to evaluate creative effectiveness, interpret performance data, and translate insights into actionable improvements. Excellent organizational, project management, communication, and problem-solving skills. Ability to manage multiple priorities, maintain deadlines, and ensure consistent, high-quality execution. Familiarity with marketing analytics, creative tools, and project management platforms. Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred; equivalent experience considered. Experience in beauty, cosmetics, consumer packaged goods, or e-commerce marketing preferred. What We're Looking For A strategic thinker with strong creative instincts who understands why marketing works, not just how to produce content . Someone who can turn insights into effective campaigns, confidently guide creative work, keep projects organized, and help the marketing team deliver consistent, measurable results.

Expected hours:

40.0 per week

Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person