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Elizabethtown Tourism and Convention Bureau

FULL-TIME

(Non-Exempt);

IN OFFICE POSITION

Marketing Director Elizabethtown Tourism & Convention Bureau (ETCB) is seeking a creative, strategic, and highly organized Director of Marketing to lead the promotion of Elizabethtown as a premier visitor destination. This position is responsible for developing and executing integrated marketing initiatives that inspire visitation, elevate the destination brand, support local tourism partners, and communicate the value of tourism to residents and stakeholders. The Director of Marketing will oversee ETCB's digital platforms, content development, media relations, and marketing staff. The ideal candidate is an innovative storyteller and collaborative leader with strong digital-marketing knowledge, excellent communication skills, and demonstrated experience managing employees. Essential Duties and Responsibilities Develop and implement seasonal, year-round, and targeted marketing campaigns designed to increase visitation to Elizabethtown. Manage the ETCB brand, ensuring consistent use of current logos, brand standards, messaging, and visual identity across all marketing channels and partner materials. Work with Marketing Assistant to ensure ETCB website is updated regularly. Oversee Marketing Assistant, including reviewing content and public-facing materials, while fostering a collaborative creative work environment. Work with ETCB's marketing-related vendors to produce high-quality print, digital, photo, video, and branded content. Oversee all marketing-related contracts, invoices, vendor relationships, and deliverables in coordination with ETCB policies and budget requirements. Write and distribute press releases; respond to media inquiries; participate in interviews; and represent ETCB in local, regional, and state media opportunities. Host travel writers, media representatives, influencers, and visiting groups. Develop creative and engaging ways to promote Elizabethtown. Assist the Executive Director and other ETCB staff with projects and duties as needed. Required Qualifications Bachelor's degree in marketing, communications, public relations, tourism, hospitality, business, or a related field preferred. Three to five years of progressive marketing experience required, preferably in destination marketing, tourism, hospitality, economic development, public relations, media, or a related field. Demonstrated experience managing, supervising, mentoring, or directing employees required. Experience developing and implementing multi-channel marketing campaigns, including digital advertising, social media, email marketing, content marketing, print, paid media, and public relations. Experience managing marketing budgets, invoices, contracts, agencies, vendors, and campaign deliverables. Strong writing, proofreading, editing, and verbal communication skills. Experience with website content management, analytics, search engine optimization, paid digital advertising, and social-media platforms. Ability to manage multiple deadlines, projects, and campaigns while maintaining attention to detail and high-quality work. Availability to attend occasional evening, weekend, and off-site events, meetings, tours, and community functions. Knowledge of Canva and Adobe preferred

Benefits Paid Holidays PTO Policy Parental Leave Policy Retirement Work Location:

In person