Find & Apply For Marketing Manager Jobs in Ashland, Massachusetts

Marketing Manager; Home Services Appointment Setting & Lead Conversion United Home Experts, Inc - 4.4 Ashland, MA Job Details Full-time $100,000 - $160,000 a year 2 days ago Benefits Relocation assistance Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Parental leave Employee assistance program Vision insurance 401(k) matching Employee discount Professional development assistance Life insurance Referral program Retirement plan Qualifications Customer communication B2C Lead Conversion Appointment scheduling Full Job Description Do you like to blend the creativity of marketing with the tactical excitement of daily tangible results? Do you want to leverage your experience converting leads into sales opportunities into a growth path? Do you want to be a part of leading an organization to the next level? The UHE Marketing Manager is a hands on role responsible for driving growth in appointments! This position manages a team of key players and support staff in areas of digital marketing, events, outbound and inbound callers. The Marketing Manager provides the vision and direction to unite efforts across the disparate efforts by stewarding resources and driving alignment of objectives and activity. This role requires strong day-to-day leadership, sharp attention to numbers, and the ability to keep a fast-moving team focused, motivated, and growing. If you are someone who is highly motivated by results, building and improving systems, believes leading people can be done with both warmth and accountability, this role is for you. Responsibilities Drive a consistently full sales calendar by maximizing lead generation opportunities and best practices in appointment setting, and follow-up performance Manage, motivate, coach, and develop marketing personnel across disciplines and seniority levels Own call center performance metrics including speed-to-lead, contact rate, appointment set rate, confirmation rate, demo rate, cancellation rate Oversee and optimize multiple lead generation channels including: SEO / organic, paid digital, lead aggregators, partnerships/referrals, outbound calling, events/field marketing, and direct mail Manage the departmental budget, directing the use of funds to maximize set appointments while maintaining efficient CPLI Maintain high standards for customer experience, professionalism, urgency, and accuracy in every lead interaction Support and grow our successful word of mouth and organic lead generation efforts Ensure consistent and reliable internal branding Exercise autonomy to test, optimize, and improve processes and strategies quickly in pursuit of better performance Integrate technology and innovative ideas in the pursuit of efficiency and lead volume Skills Strong understanding of B2C lead conversion, preferably in home improvement, home services, remodeling, construction, HVAC, solar, or another in-home appointment setting environment Experience in high-volume, direct-to-consumer, appointment setting, inside sales, call center, lead management, or customer acquisition environments Proven ability to lead a team using measurable goals, coaching, accountability, and performance management Comfortable managing both strategy and execution Strong ability to read metrics, identify performance gaps, and turn data into action Ability to coach call quality and raise the standard of customer interaction Strong bias for action and continuous improvement Ability to hold people accountable while maintaining positive team relationships Excellent communication skills with the ability to work closely across marketing, sales, and operations Past P&L responsibilities are a plus Persistent positive attitude About United Home Experts Family owned and operated since 1998, United Home Experts serves families of New England by providing high quality, low maintenance, beautiful solutions to their exterior home improvement needs. We leverage a consultative and respectful sales approach, communicative and thorough project management supported by a strong office team, innovative tools, processes and a resolute commitment to a culture of performance and care centered by our core values. Tell the truth and keep your word Be positive, energetic & fun Creatively find solutions Know your stuff (always learning and improving) Act with urgency to meet customer needs Compensation & Benefits Base salary: $100,000 - $110,000 Performance-based bonus: $20,000 - $50,000+ based on lead conversion, appointment setting, team performance, and company results Opportunity to participate in the company's leadership team Full benefits package including health insurances and 401k with company match and no vesting period Annual company awards trip with qualifying performance (spouse/significant other invited!)

Work Environment:

Full-time, in-office role Modern, comfortable office space with amenities Standard business hours with responsibility to support callers who work outside standard hours

Pay:

$100,000.00 - $160,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Life insurance Paid time off Parental leave Professional development assistance Referral program Relocation assistance Retirement plan Tuition reimbursement Vision insurance

Work Location:

In person