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Now viewing: Marketing and Enrollment Manager
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Children’s Manor & Children’s Magnet Montessori Schools
Marketing and Enrollment Manager
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Job Description
Children's Manor and Magnet Montessori Schools (CMMS) is an early childhood education company dedicated to preparing children to excel in a global society by providing an academically rigorous, engaging, and supportive learning environment grounded in the Montessori method. Visit childrensmagnet.com to learn more. With ten locations across Maryland, CMMS is seeking a Marketing and Enrollment Coordinator/Manager to partner with the marketing and operations teams to execute initiatives that drive student enrollment and support brand growth. Key Responsibilities (include but are not limited to):
- Support marketing initiatives by planning, executing, and tracking campaigns (email, events, social media, and content marketing).
- Partner with School Directors and the Admissions Team to communicate with prospective families and follow up on inquiries, with a focus on enrollment conversion.
- Monitor and report on Facebook ad performance; refresh creative and/or copy approximately monthly (or as needed).
- Update and develop website content as needed; WordPress and Elementor knowledge preferred.
- Create, schedule, and manage email marketing campaigns and newsletters (Mailchimp).
- Maintain, organize, and keep prospect and inquiry lists up to date in the CRM.
- Pull and analyze basic marketing performance reports (social media insights, website traffic, etc.) and share takeaways with stakeholders.
- Assist with coordinating events such as open houses and school activities, including promotion and post-event follow-up.
Preferred Qualifications:
- 3+ years of experience in marketing, admissions/enrollment, ideally in a school setting.
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Experience managing websites and social media platforms.
- Familiarity with digital marketing, SEO/SEM, and analytics tools.
- Strong written and verbal communication skills, including the ability to create engaging, on-brand content.
- Comfortable communicating with prospective families via phone, virtual meetings, and in person.
- Highly organized and detail-oriented, with strong time management and follow-through.