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Marketing Manager
Elkridge, MD
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Children's Manor and Magnet Montessori Schools (CMMS) is an early childhood education company dedicated to preparing children to excel in a global society by providing an academically rigorous, engaging, and supportive learning environment grounded in the Montessori method. Visit childrensmagnet.com to learn more. With ten locations across Maryland, CMMS is seeking a Marketing and Enrollment Coordinator/Manager to partner with the marketing and operations teams to execute initiatives that drive student enrollment and support brand growth. Key Responsibilities (include but are not limited to):
Support marketing initiatives by planning, executing, and tracking campaigns (email, events, social media, and content marketing).
Partner with School Directors and the Admissions Team to communicate with prospective families and follow up on inquiries, with a focus on enrollment conversion.
Monitor and report on Facebook ad performance; refresh creative and/or copy approximately monthly (or as needed).
Update and develop website content as needed; WordPress and Elementor knowledge preferred.
Create, schedule, and manage email marketing campaigns and newsletters (Mailchimp).
Maintain, organize, and keep prospect and inquiry lists up to date in the CRM.
Pull and analyze basic marketing performance reports (social media insights, website traffic, etc.) and share takeaways with stakeholders.
Assist with coordinating events such as open houses and school activities, including promotion and post-event follow-up.
Preferred Qualifications:
3+ years of experience in marketing, admissions/enrollment, ideally in a school setting.
Bachelor's degree in Marketing, Communications, Business, or a related field
Experience managing websites and social media platforms.
Familiarity with digital marketing, SEO/SEM, and analytics tools.
Strong written and verbal communication skills, including the ability to create engaging, on-brand content.
Comfortable communicating with prospective families via phone, virtual meetings, and in person.
Highly organized and detail-oriented, with strong time management and follow-through.
Pay:
Up to $80,000.00 per year
Benefits:
Dental insurance Health insurance Paid time off Vision insurance