Find & Apply For Marketing Manager Jobs in Monroe, Michigan

We are a small, growing company, and we are looking for a Director of Marketing to join our team and lead our online marketing efforts. In this role, you will develop and carry out digital marketing strategies across connected TV, social, search, and Amazon, helping us build brand awareness, drive traffic, and grow sales. You will work side by side with leadership and our colleagues, and you will have real ownership of the results. If you are a thoughtful strategist who enjoys creative work and using data to guide good decisions, we would love to meet you. Why you will enjoy working with us As a small company, we work closely together, and every team member makes a visible difference. You will have the trust and independence to shape our marketing, and a team that is glad to have you and eager to hear your ideas. What you will do Strategy development: Create and carry out digital marketing strategies that support our business goals, including plans for connected TV, paid social and search, Amazon, email, and other channels.

Campaign management:

Oversee our digital campaigns from creation through analysis, and keep them optimized for strong performance.

Content management:

Provide creative direction and manage our digital content, so that our message is consistent and our quality remains high across every channel.

Performance analysis:

Monitor and analyze online statistics and campaign performance using web analytics tools, identify opportunities for improvement, and share your insights with leadership.

Budget management:

Work with management to set and manage the digital marketing budget.

Collaboration:

Partner with our internal teams and our external vendors to keep our messaging consistent and our campaigns successful. What you will bring

• Digital marketing management: Proven experience with connected TV, Google Analytics, Google Ads, Facebook Advertising, Amazon Advertising, SEO tools, and marketing automation platforms.

Technical proficiency:

Strong knowledge of digital marketing tools, e-commerce platforms such as Shopify and Amazon, and advertising analytics. Familiarity with video content development is required.

Analytical skills:

The ability to evaluate campaign performance using Google Analytics, Google Ads, and other analytics tools, and to use what you learn to refine strategy.

Conversion optimization:

Experience leading conversion optimization initiatives that improve landing pages, calls to action, and overall campaign effectiveness.

Project management:

Excellent organizational skills and the ability to manage multiple campaigns and deadlines at once. Experience managing social media marketing, including Facebook Advertising, social media management tools, and content scheduling.

Communication:

Strong written and verbal communication skills for collaborating with colleagues, presenting to leadership, and building good relationships with external partners.

Creativity:

A creative, innovative mindset and a talent for developing compelling content and campaigns.

Trend awareness:

A genuine interest in staying current on digital marketing trends and technologies, including AI. How we measure success Sales generation: Growth in direct-to-consumer sales of our products on Amazon and our website is the key measure of success. We will establish goals together, so expectations are always clear.

Key performance indicators:

Sales should grow within our established financial metrics, including ROAS, CTR, bounce rate, and total ROI. If this sounds like the right fit, we would be delighted to hear from you. We look forward to getting to know you.

Pay:

$85,000.00 - $135,000.00 per year

Benefits:

401(k) Health insurance Health savings account Paid time off

Work Location:

Hybrid remote in Monroe, MI 48162