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DIGITAL MARKETING MANAGER

Duluth PlayhousePart-Time | $17.00/hour | HybridReports to: Marketing Director

POSITION SUMMARY

Duluth Playhouse seeks a creative, highly organized, and data-driven Digital Marketing Manager to help tell the story of the Playhouse and grow engagement with audiences across digital platforms. Reporting to the Marketing Director, the Digital Marketing Manager is responsible for creating, capturing, editing, publishing, and optimizing compelling digital content that promotes Duluth Playhouse productions, artists, educational programs, special events, and institutional initiatives. This is a hands-on creative position for someone who is equally comfortable behind a camera, editing a short-form video, developing social content, and managing analytics to understand what is—and is not—working. The ideal candidate has a strong visual eye, understands how content performs differently across digital platforms, and can translate the energy of live theatre into engaging digital experiences that build awareness, deepen community engagement, and ultimately support attendance and participation. This position operates in a hybrid work environment , with some responsibilities completed remotely and regular on-site work required for photography, filming, rehearsals, performances, events, meetings, and other content-gathering opportunities.

ESSENTIAL DUTIES & RESPONSIBILITIES

Digital Content & Social Media Create engaging digital content supporting Duluth Playhouse productions, education programs, artists, events, fundraising efforts, and institutional storytelling. Support the planning, creation, scheduling, and publishing of content across Duluth Playhouse social media platforms. Develop platform-specific content, including short-form video, photography, graphics, stories, reels, behind-the-scenes features, interviews, artist spotlights, and promotional campaigns. Maintain an active understanding of evolving digital trends, platform features, audience behaviors, and best practices. Collaborate with the Marketing Director to develop content calendars and execute digital campaigns aligned with organizational and ticket-sales priorities. Ensure digital content consistently reflects the Duluth Playhouse brand, voice, artistic quality, and organizational values. Identify opportunities to expand reach and introduce Duluth Playhouse programming to new audiences. Photography & Video Production Regularly photograph and film rehearsals, performances, educational programming, special events, artists, and behind-the-scenes activity. Capture high-quality photo and video content in theatrical environments, including challenging or low-light conditions. Produce and edit short-form video content for social media, digital advertising, email, web, and other marketing channels. Conduct and film interviews with artists, students, staff, patrons, and community partners as needed. Edit and prepare photography for digital publication and promotional use. Maintain an organized digital library of photography, video footage, and other media assets. Coordinate with artists, production staff, and the Marketing Director to capture content while respecting rehearsal and production processes. Help ensure appropriate photo/video permissions, credits, and usage practices are followed. Digital Optimization & Analytics Regularly monitor and analyze digital performance across social media and other applicable platforms. Track key performance indicators including reach, impressions, engagement, video views, click-through rates, follower growth, conversions, and other relevant metrics. Use analytics to identify successful content, audience behaviors, opportunities for improvement, and emerging trends. Make recommendations to the Marketing Director regarding content strategy based on measurable performance. Test different formats, messaging, posting strategies, and creative approaches to improve digital results. Assist in evaluating the effectiveness of digital campaigns in supporting ticket sales, registrations, audience development, and organizational awareness. Prepare clear, concise digital performance reports as requested. Approach digital media with a mindset of continual testing, learning, and optimization rather than relying solely on intuition or trends. Marketing & Organizational Support Work collaboratively with the Marketing Director and other departments to identify stories and content opportunities throughout the organization. Support digital marketing campaigns for productions, subscriptions, classes, camps, auditions, special events, fundraising, and other organizational priorities. Assist with website and email content as assigned. Attend select rehearsals, performances, events, and organizational activities for content capture. Maintain awareness of the Playhouse's production and marketing calendars and proactively plan for upcoming content needs. Represent Duluth Playhouse professionally when interacting with artists, students, patrons, volunteers, community partners, and members of the public. Perform other marketing and communications duties as assigned.

QUALIFICATIONS

Required Demonstrated experience creating digital content for an organization, business, arts organization, brand, or comparable professional setting. Strong photography and videography skills, including demonstrated experience capturing high-quality content with professional or prosumer camera equipment. Experience filming and photographing people, events, performances, or other live environments. Proficiency with video editing and photo editing software. Demonstrated understanding of major social media platforms and how content should be adapted and optimized for different audiences and formats. Proven track record of using digital analytics and performance data to improve content, engagement, reach, or campaign effectiveness. Ability to interpret digital performance metrics and translate findings into actionable recommendations. Strong visual storytelling instincts and attention to composition, pacing, sound, lighting, and overall production quality. Excellent written and verbal communication skills. Strong organizational and time-management skills with the ability to manage multiple projects and deadlines simultaneously. Ability to work independently while collaborating effectively within a larger marketing and artistic team. Ability and willingness to work a flexible schedule that includes some evenings and weekends based on the production and event calendar. Reliable transportation and ability to work on-site at Duluth Playhouse facilities and other locations when required. Education & Experience A bachelor's or associate degree in digital media, marketing, communications, photography, videography, film, graphic design, journalism, or a related field is preferred. Duluth Playhouse also welcomes candidates who have developed equivalent professional expertise through significant hands-on experience, professional training, freelance work, internships, or a strong portfolio of successful digital media work. Candidates should be prepared to provide a portfolio or examples of photography, video, social media, and/or digital campaign work demonstrating both creative ability and professional execution. Preferred Experience creating digital content for performing arts, entertainment, live events, nonprofit organizations, hospitality, or other audience-driven organizations. Experience photographing theatrical productions or other low-light/live performance environments. Experience producing short-form vertical video for platforms such as Instagram Reels, TikTok, and YouTube Shorts. Experience with Adobe Creative Suite, Canva, or comparable creative platforms. Familiarity with Meta Business Suite and social media scheduling/analytics tools. Familiarity with Google Analytics or other digital measurement platforms. Basic knowledge of digital advertising and paid social campaigns. Understanding of accessibility best practices for digital content, including captions and alternative text. An interest in theatre, storytelling, arts and culture, and the Duluth community.

WORK ENVIRONMENT & SCHEDULE

This is a part-time, hybrid position. Administrative, editing, planning, and other responsibilities may be completed remotely as appropriate, while photography, filming, meetings, performances, rehearsals, and events will require regular on-site work. Because theatre happens outside traditional office hours, the Digital Marketing Manager must have flexibility to work select evenings and weekends based on production and organizational needs. The position requires regular use of computers, cameras, video and audio equipment and may involve moving throughout theatre, rehearsal, classroom, backstage, and event environments while capturing content. Must be able to navigate the facility and lift up to 50 lbs.

COMPENSATION

$17.00 per hour, part-time.

ABOUT DULUTH PLAYHOUSE

Founded in 1914, Duluth Playhouse is one of the nation's oldest nonprofit regional theatres. From its home at the historic NorShor Theatre in Downtown Duluth, the Playhouse produces year-round theatrical programming and provides education and performance opportunities for artists and students throughout the region. Our mission is to create opportunities in theatrical arts that educate, entertain, and engage the region.

EQUAL OPPORTUNITY

Duluth Playhouse is committed to creating an inclusive environment and providing equitable opportunities throughout our organization. Duluth Playhouse does not discriminate on the basis of race, color, religion, creed, gender identity, national origin, age, disability, marital status, veteran status, sexual orientation, or any other legally protected status. We encourage candidates with diverse backgrounds, experiences, perspectives, and pathways into the field to apply.

Pay:

From $17.00 per hour

Benefits:

Employee discount Health insurance Retirement plan

Work Location:

Hybrid remote in Duluth, MN 55802