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Marketing
Marketing Manager
Ocean Grove, NJ
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We are seeking an experienced, creative, and reliable WordPress Website & Digital Marketing Manager to manage and continually improve the websites for our two bed & breakfasts properties in Ocean Grove, New Jersey. This is an ongoing, part-time position for someone who is highly comfortable working within WordPress and understands how a hospitality website should function. Not only looking beautiful, but also attracting visitors, generating direct bookings, and building relationships with past and prospective guests. Responsibilities The Website & Digital Marketing Manager will be responsible for: Managing and maintaining our WordPress websites Handling WordPress updates, plugins, pages, menus, forms, links, and general website functionality Troubleshooting website issues and making sure the sites remain secure, fast, mobile-friendly, and easy to navigate Updating room information, rates, photos, property information, specials, events, and seasonal content Creating a fresh website presentation for each season, including updating photography, imagery, promotions, and relevant content Improving the guest experience and making it easy for visitors to move from browsing the website to booking a stay Connecting and maintaining links or integrations with our booking/reservation system Managing and improving SEO so our properties rank well for relevant searches such as Ocean Grove accommodations, bed & breakfasts, weekend getaways, and nearby Jersey Shore destinations Tracking website traffic, search rankings, visitor behavior, and other important website analytics Identifying opportunities to improve Google search visibility and increase direct website traffic Helping develop an email marketing program using our website and guest database Creating website email sign-up forms and helping build an organized subscriber list Assisting with email campaigns for seasonal openings, special rates, events, workshops, holidays, and returning-guest promotions Tracking email campaign performance, including opens, clicks, and website visits Ideal Candidate We are looking for someone who: Has strong hands-on experience with WordPress Can confidently manage both the front end and back end of a WordPress website Understands WordPress plugins, themes, forms, backups, security, and updates Has experience with SEO and Google Analytics Understands local SEO and how to improve Google visibility for a hospitality business Has experience with email marketing platforms such as Mailchimp, Constant Contact, Klaviyo, or similar systems Has a good eye for photography, layout, branding, and website presentation Understands mobile website optimization Is organized, responsive, and able to work independently Can explain website and marketing recommendations in understandable terms to a business owner Hospitality, hotel, vacation rental, Airbnb, or bed & breakfast experience is a strong plus Airbnb knowledge preferred, but not required Time Commitment This is an ongoing part-time position. Workload will vary throughout the year, with additional hours needed during major seasonal website updates and preparation for upcoming seasons. We are looking for someone interested in developing a long-term relationship with our properties rather than completing a one-time website project. To Apply Please send the following to: lisah90711@gmail.
com:
A brief introduction and summary of your WordPress experience Links to WordPress websites you currently manage or have created Experience with email marketing and the platforms you have used Any experience working with hotels, vacation rentals, Airbnbs, restaurants, or other hospitality businesses Your availability We are especially interested in finding someone who can help us turn our websites into a stronger marketing and direct-booking too, not simply maintain them.