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Marketing
Marketing Manager
Peninsula, OH
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Cuyahoga Valley Farmers Market

Community & Marketing Manager

Job Description

Our Mission To serve as an access point connecting local farmers directly with our community, providing toxic-free, nutrient-dense food to all socioeconomic groups while transforming ordinary shopping into an intentional experience. Job Purpose The Community and Marketing Manager owns the marketing of the market, the brand, its special events, and the welcome people receive at market. Merchandise, fundraising events, and sponsorships are the revenue lane. The role supports the Market Director on vendor communications and works with committee chairs to produce the materials their work depends on. Marketing and Communications Work closely with the Marketing Chair on strategy to build the marketing of the market. Coordinate with the Marketing Chair on brand voice, campaigns, and creative direction to set strategy and then implement throughout the year. Maintain the marketing calendar. Execute timely promotions. Handle all mailers and customer-facing content. Manage the weekly market eblast and social presence. Keep the market website current. Maintain Google reviews and the market's Google Maps listing. Engage with customers in social media. Plan for multiple demographics, from out of town visitors to regular long term customers. Committee support Work with the chairs of the fundraising, food access, market ops, and marketing committees to produce supporting materials for their work. Special events and sponsorships Own and lead the market's special events. Coordinate with Marketing Chair to implement strategy. Drive sponsorships for events in coordination with the Market Director. Coordinate with vendors for special events and fundraisers. Coordinate event volunteers with the Market Director. Community partnerships Attend community events and look for natural fits for partnerships that benefit the market and diversify attendance. Cultivate and activate sponsorships. Build brand partnerships that expand what the market generates. Brand and merchandise Own the merchandise program from concept through sales. Work closely with the Marketing Chair to create merchandise. Continue building new and current relationships with local artists to create one-of-a-kind merchandise for sale. Manage brand licensing opportunities. Oversee new revenue stream of online sales for select merchandise. Manage all orders, shipping, and customer support. Vendor Communications Support Support the Market Director with vendor communications. Produce the market map weekly. Produce vendor communications for the week of market, coordinating with Market Director on reports from the previous market. Assist with reconciliation of market tokens as needed. Market day and customer experience Serve as the general welcomer at market, engaging with people as they arrive and depart. Promote fundraisers and special events/ Coordinate with the Market Director on customer experience at market and how to improve it. Share day-of execution with the Market Director. Qualifications Marketing and communications experience, including social media. Strong writing. Event planning experience. Comfort with merchandise, retail, or brand work. Comfortable in front of shoppers, vendors, sponsors, and the public. Enough web experience to update the market site independently.
Work Location:
In person
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