Find & Apply For Marketing Manager Jobs in Clinton, South Carolina

Job Title:

Marketing Director Position Overview:

The Marketing Director will report to the Regional Director of Sales and is responsible for driving growth of the Highlands assisted living facility located in Clinton, South Carolina. This person will help Highlands Senior Living Clinton, by developing and managing referral relationships, generating new business opportunities, and promoting in-home care services tailored to the needs of seniors. This role combines strategic sales planning, relationship management, and community outreach to position the organization as a trusted provider of home care solutions for elderly clients and their families.

Key Responsibilities:

1. Business Development & Lead Generation Develop and execute a sales strategy to meet or exceed growth and revenue targets. Identify and pursue new referral sources, including hospitals, discharge planners, physicians, senior living communities, rehabilitation centers, and social workers. Conduct outreach and presentations to educate referral sources on the benefits and services of the agency. 2. Client Acquisition Respond promptly to inquiries from prospective residents, clients and families; provide education and guidance on care options. Conduct in-home consultations (when necessary) to explain services, assess client needs, and close new client contracts. Track, follow up, and convert leads through a CRM system for assisted living and the EVV for homecare. 3. Relationship Management Build and maintain strong, long-term relationships with referral partners and community stakeholders. Represent the company at networking events, community forums, health fairs, and senior expos. Maintain a positive brand image and uphold the organization's reputation for quality and compassion in senior care. 4. Marketing Support Collaborate with marketing teams to develop campaigns, promotional materials, and local advertising initiatives. Provide insights and feedback on market trends, client preferences, and competitor activities. Utilize digital platforms and social media to support outreach efforts where applicable. 5. Sales Reporting & Forecasting Monitor and report on sales activities, pipeline progress, conversion rates, and revenue goals. Analyze data to identify trends, areas for improvement, and new opportunities. Prepare regular reports for leadership to track performance and inform strategic planning. 6. Cross-Functional Coordination Work closely with care coordinators, intake specialists, and operations managers to ensure seamless service delivery. Ensure new clients are properly onboarded and transitioned into care services. Provide feedback to operations and leadership on customer needs and service improvements.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Healthcare, or a related field. Minimum 3-5 years of experience in Senior Living & healthcare sales, senior services business development. Proven track record of meeting or exceeding sales goals. Familiarity with home care services, elder care issues, and community-based health systems. Strong communication, negotiation, and interpersonal skills. Proficiency in CRM tools and basic Microsoft Office applications. Valid driver's license and ability to travel locally for client meetings and events.

Preferred Attributes:

Passion for helping seniors and making a difference in their quality of life. Knowledge of Medicare, Medicaid, private pay, and long-term care insurance. Existing relationships with local healthcare providers and senior services professionals. Ability to work independently and manage a dynamic, field-based workload.

Job Types:

Full-time, Part-time, Contract, Temporary Pay:

$45,000.00 - $50,000.00 per year

Benefits:

Flexible schedule Paid time off Referral program

Work Location:

In person