Find & Apply For Marketing Manager Jobs in Dulles, Virginia

The Role Develop market insights, product positioning, messaging, go-to-market initiatives, sales enablement materials, and AI-enabled marketing workflows for GovCon ERP solutions. Partner with Product Management, Sales, Customer Success, and Marketing to support launches, differentiate offerings, improve product awareness, and drive adoption among business customers. Summary Generated by Built In Unanet is looking for a Product Marketing Manager to help bring our GovCon ERP solutions to market. You'll translate complex technology into compelling customer value, develop differentiated positioning and messaging, lead go-to-market initiatives, and equip customer-facing teams to communicate our solutions effectively. You'll partner across Product Management, Sales, Customer Success, and Marketing to understand customer needs, strengthen our competitive position, and drive product awareness and adoption. We're looking for a curious, customer-focused marketer who embraces AI to improve research, content development, and business outcomes.

What You'll Do Develop Market Insights:

Research customer needs, industry trends, and competitors to identify opportunities for differentiation and inform go-to-market strategies.

Drive Positioning and Messaging:

Translate complex product capabilities into clear, compelling value propositions tailored to buyers and users across finance, accounting, project management, and operations.

Lead Go-to-Market Initiatives:

Partner with Product Management to plan and execute launches, releases, and enhancements, aligning cross-functional teams around messaging, deliverables, and success measures.

Enable Sales and Customer-Facing Teams:

Develop sales presentations, solution briefs, competitive battlecards, FAQs, and other resources that help teams communicate product value and address buyer objections.

Champion AI-Enabled Marketing:

Use AI tools and workflows to accelerate research, uncover insights, develop content, and improve efficiency while validating outputs and protecting confidential information. Your First 90 Days First 30

Days:

Learn Unanet's GovCon ERP portfolio, customer personas, competitive landscape, and go-to-market processes while building relationships across Product Management, Sales, and Marketing. First 60

Days:

Contribute to product positioning, competitive insights, and messaging while identifying opportunities to improve marketing workflows through AI. First 90

Days:

Take ownership of a defined product marketing initiative, contribute to a launch or go-to-market plan, and deliver actionable messaging or enablement resources. Who You Are You have 3-5 years of experience in product marketing, go-to-market strategy, or a related marketing role, ideally in B2B FinTech, accounting SaaS, ERP, or government contracting. You have experience developing product positioning, messaging, value propositions, and marketing content for business audiences. You are AI-fluent, with practical experience using generative AI to improve research, analysis, content creation, or productivity. You are a strong communicator who can simplify complex concepts and connect product capabilities to meaningful business outcomes. You are analytical and customer-focused, with the ability to turn research, data, and customer feedback into actionable recommendations. You collaborate effectively across teams, manage multiple priorities, and take initiative in learning new products and industries. Your Differentiators Experience marketing ERP, accounting, financial management, or professional services automation software. Familiarity with platforms such as Unanet, Deltek Costpoint, NetSuite, Sage Intacct, Microsoft Dynamics, or similar enterprise applications. Understanding of government contracting financial workflows, including project accounting, timekeeping, indirect rates, resource planning, contract management, and compliance. Our Values We are a Team. Employees, customers, and partners working together. We are Customer-Focused. Customers are the heart of everything we do. We are Driven. Seeking exceptional outcomes. We Own our Success. Every employee has a stake in our company. We do the right thing and have fun in the process. The base salary range for this opportunity is $93,500-$120,000 per year. You will be eligible for employee equity as well as discretionary bonus compensation, subject to plans that may be in effect from time to time. You will further be eligible to participate in Unanet's employee benefits plans and programs. For more details on Unanet's benefits offerings, please visit unanet.com/employee-benefits. Unanet is proud to be an Equal Opportunity Employer. Applicants will be considered for positions without regard to race, religion, sex, national origin, age, disability, veteran status or any other consideration made unlawful by applicable federal, state or local laws.

Your Safety Matters:

Avoiding Recruiting Scams Your job search should be a rewarding experience. Unfortunately, there are bad actors out there who aim to exploit today's job seeker. It's important to protect yourself against fraudulent recruiting practices. These bad actors go to great lengths to collect your personal information. They do so by posting fraudulent jobs, engaging in disingenuous interviews, and even extending fabricated offers. To protect yourself, please note the following about Unanet's hiring experience: You will never be asked to complete an application through a non-Unanet website. All open opportunities are posted on our official careers page: https://unanet.com/about/careers. You will only receive communication from an email address ending in: @unanet.com. You will never be asked to provide sensitive personal information before you've accepted an offer of employment, and you will never be asked to provide payment of any kind. Read Full Description Skills Required 3-5 years of experience in product marketing, go-to-market strategy, or a related marketing role Experience developing product positioning, messaging, value propositions, and marketing content for business audiences Practical experience using generative AI for research, analysis, content creation, or productivity Strong written and verbal communication skills with the ability to simplify complex concepts Analytical and customer-focused approach, including the ability to turn research, data, and customer feedback into recommendations Ability to collaborate across teams, manage multiple priorities, and learn new products and industries Experience marketing ERP, accounting, financial management, or professional services automation software Familiarity with Unanet, Deltek Costpoint, NetSuite, Sage Intacct, Microsoft Dynamics, or similar enterprise applications Understanding of government contracting financial workflows, including project accounting, timekeeping, indirect rates, resource planning, contract management, and compliance What the Team is Saying Stacy Chief Human Resources Officer We place a strong emphasis on owning your own career. We equip employees with the tools and confidence to drive their growth, engage in effective development conversations, and create thoughtful individual development plans. Together, these efforts support meaningful internal growth and create clear pathways for career progression. Stacy Chief Human Resources Officer We place a strong emphasis on owning your own career. We equip employees with the tools and confidence to drive their growth, engage in effective development conversations, and create thoughtful individual development plans. Together, these efforts support meaningful internal growth and create clear pathways for career progression. Yev Agile Delivery Manager In 5 years, I've grown from a Scrum Master to Sr. Scrum Master and now Agile Delivery Manager by being trusted with meaningful, complex work. I've supported a wide variety of products and initiatives, from core platform work to integrations and customer-facing enhancements. I've led large-scale Jira migrations, supported multiple 3rd-party integrations, and partnered closely with product and engineering leaders to improve delivery at scale. Unanet has consistently invested in my growth, encouraged leadership beyond title, and created space for me to influence how teams work and succeed. Terri Manager, Customer Solutions Engineering My career growth at Unanet has been truly rewarding. Unanet's commitment to employee development and a supportive, collaborative culture has empowered me to take ownership of my career and continually expand my skills. I've been able to grow as a leader, make a meaningful impact, and work alongside talented colleagues who inspire me every day. I'm grateful to be part of a company that invests in its people and supports and encourages us to thrive both personally and professionally. Miriam Sales Manager Unanet understands we have lives outside of work. We work hard and we recognize each other for our achievements. The culture is magnetic because everyone is friendly and helpful. I'm so honored to be a part of this company and its growth! Amy SVP, Solutions Engineering & Strategy I have been a part of Unanet for over 15 years, attracted by its team of innovative professionals dedicated to delivering intelligent solutions. The collaborative, diverse environment & focus on growth have made my experience fulfilling & enjoyable. View all jobs at Unanet View Unanet Profile Report Job