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Marketing
Marketing Manager
Pewaukee, WI
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Overview We are seeking a dynamic and innovative Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute comprehensive digital marketing strategies that drive engagement, increase conversions, and maximize ROI. Your expertise in digital tools, analytics, and creative content will be instrumental in shaping our online footprint and achieving business growth. This paid position offers an exciting opportunity to influence our digital landscape and work with a talented team dedicated to excellence. Duties Develop, implement, and manage integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising. Utilize SEO tools and conduct keyword research to optimize website content for higher search engine rankings. Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels to generate leads and increase brand visibility. Oversee website management using content management systems like WordPress, ensuring site updates, performance optimization, and user experience enhancements. Analyze web analytics reporting with tools such as Google Analytics and Google Tag Manager to measure campaign performance, identify trends, and inform strategic decisions. Create compelling content for blogs, social media posts, email marketing campaigns, and landing pages that resonate with target audiences. Coordinate conversion optimization efforts by testing landing pages, call-to-actions, and user flows to improve engagement metrics. Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital ads, social media posts, and website assets. Manage social media marketing efforts including content creation, scheduling, community engagement, and advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. Implement marketing automation strategies to nurture leads through email drip campaigns and personalized messaging workflows. Conduct performance marketing activities by setting up tracking pixels, analyzing campaign data, and adjusting tactics for maximum impact. Collaborate with cross-functional teams on website management tasks such as
HTML/CSS
updates or JavaScript integrations to enhance site functionality. Stay current with industry trends in
SEO, SEM
(Search Engine Marketing), paid search marketing, and social media advertising to keep strategies innovative and effective. Experience Proven experience managing comprehensive digital marketing campaigns across multiple channels with measurable results. Strong proficiency in SEO tools such as SEMrush or Moz; experience with keyword research and SEO best practices. Hands-on experience with Google Ads (Google AdWords), Facebook Advertising campaigns management, and paid advertising campaign setup. Technical skills including HTML, CSS, JavaScript basics; familiarity with content management systems like WordPress; experience with web analytics tools such as Google Analytics is essential. Demonstrated ability in content creation—copywriting skills combined with graphic design capabilities using Adobe Photoshop or Adobe Creative Suite. Knowledge of marketing automation platforms (e.g., HubSpot or Marketo) for lead nurturing workflows. Experience analyzing web analytics reports to optimize campaign performance through data-driven insights. Familiarity with e-commerce platforms if applicable; understanding of web analytics reporting related to online sales funnels is a plus. Strong understanding of social media management tools for scheduling posts and managing ad campaigns across multiple platforms. Ability to execute technical tasks related to website management including website updates or troubleshooting
HTML/CSS
issues. Excellent communication skills combined with a strategic mindset focused on achieving measurable results in B2B or B2C environments. Join us as a Digital Marketing Manager if you're passionate about leveraging cutting-edge digital tools to craft compelling brand stories! Bring your expertise in performance marketing, creative content creation, technical proficiency in web analytics & coding basics—and be part of a vibrant team dedicated to pushing boundaries in the digital space!