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Marketing
Marketing Specialist
Tuscaloosa, AL

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Randall-Reilly

Senior Performance Marketing Strategist - Remote or Onsite

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Job Description

We will consider candidates in the following states:
AL, AZ, CO, DC, FL, GA, IL, IN, LA, MA, MD, MI, MS, NC, NJ, NY, OH, TN, TX, UT, VA, WA, WI.
Randall Reilly provides full scale talent acquisition services for an extensive range of companies, turning talent challenges into growth opportunities. From our roots in trucking, we've learned to tackle the toughest talent markets to help clients achieve their goals through a proprietary combination of consulting, data, market research, and marketing innovation. At Randall Reilly, you'll partner with nationally recognized brands to solve real hiring challenges through Google Ads, Meta, Display, Programmatic, YouTube, and more. Instead of simply launching campaigns, you'll own the strategy behind them—using performance data to diagnose issues, optimize campaigns, and influence business outcomes. What You'll Own You'll become the strategic brain behind digital campaigns and not just the person clicking buttons.
You'll:
Build data-driven campaign strategies that align with client hiring goals.

Analyze Performance marketing campaigns daily to identify opportunities before they become problems.

Diagnose performance issues by evaluating campaign structure, bidding strategies, audience targeting, keyword quality, creative performance, conversion tracking, and attribution.

Turn Lead-to-Hire data into actionable recommendations that improve Cost Per Lead and Cost Per Hire—not just impressions and clicks.

Partner with our Google & Social execution specialists to implement optimization strategies that actually move the needle.

Present strategic recommendations backed by data and confidently explain the "why."Continuously test, learn, and improve campaign performance across Search, Social, Display, and Programmatic.