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Marketing
Marketing Specialist
Crystal Lake, IL
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We are seeking a talented Marketing Specialist with a solid understanding of graphic design to develop and execute marketing strategies across our product lines. This in-person role encompasses design, content creation, social media management, and cross-functional marketing support. You will work directly with leadership and teams across the organization, taking projects from concept to completion in a fast-paced, collaborative environment. This position requires you to work in-office Monday through Friday.
PRIMARY RESPONSIBILITIES
Develop and implement marketing strategies for company product lines Create professional design assets: marketing sheets, social media content, website graphics, digital presentations, e-blasts, and product packaging Manage social media presence across all company channels—content planning, creation, posting, and engagement Produce website content and maintain web platform updates (GoDaddy or similar CMS platforms) Support trade shows: design and produce brochures, flyers, business cards, banners, and promotional materials; manage these materials and ensure there is appropriate stock for each show Handle special projects and ad-hoc creative requests from leadership
GROWTH OPPORTUNITIES
This role offers exposure to multiple business functions and the opportunity to expand your skill set: Video content creation and production Technical writing (user manuals, quick-start guides, FAQs) Web content development Cross-functional involvement across business divisions
REQUIRED SKILLS & EXPERIENCE
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, or equivalent) Strong graphic design fundamentals and visual communication skills Experience managing web platforms (GoDaddy, WordPress, or similar CMS tools) Demonstrated ability to manage social media accounts and create engaging content particularly in a business to business mindset Ability to juggle multiple projects and priorities Excellent written and verbal communication skills Ability to collaborate with teams and management to ensure the best end results Strong attention to detail and commitment to quality
PREFERRED QUALIFICATIONS
Experience in manufacturing, or B2B marketing a plus Familiarity with email marketing platforms or marketing automation tools Portfolio demonstrating design versatility and marketing impact
Pay:
$54,000.00 - $62,500.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance
Experience:
Graphic design: 1 year (Preferred) Marketing management: 1 year (Preferred)