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Marketing
Marketing Specialist
Bristol, IN
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About RecPro RecPro is a rapidly growing e-commerce brand specializing in aftermarket RV, marine, and outdoor recreation products. We pride ourselves on offering high-quality parts, exceptional customer support, and a collaborative, fast-paced work environment where team members can continuously build their skills and grow. Position Overview We are seeking a driven, creative, and detail-oriented Email Marketing Specialist to join our team in Bristol, IN. In this role, you will own the end-to-end strategy, execution, and optimization of our email and SMS marketing campaigns. You will craft high-converting copy, design visually appealing graphics using brand guidelines, build automated flows, and leverage data to maximize customer engagement, retention, and sales revenue across our e-commerce platform.
Plan, build, and schedule recurring promotional email newsletters, product launches, seasonal sales, and SMS broadcasts.
Automation & Lifecycle Flows:
Build, test, and optimize automated email journeys (e.g., Welcome series, Abandoned Cart/Browse, Post-Purchase, Win-back, and Re-engagement).
Content & Graphic Design:
Write compelling, high-converting email copy and collaborate with graphics tools/designers to produce visually engaging layouts aligned with RecPro's product line.
Segmentation & Personalization:
Manage list hygiene, segment customer databases based on purchasing behavior and engagement, and execute tailored lifecycle communications.
Deliverability & Compliance:
Monitor inbox placement, manage domain reputation, enforce list hygiene best practices, and maintain full compliance with CAN-SPAM and TCPA laws.
A/B Testing & Optimization:
Conduct ongoing testing on subject lines, send times, preview text, layout formats, and CTA buttons to maximize Open, Click-Through (CTR), and Conversion rates.
Analytics & Reporting:
Track key performance metrics (Revenue, CTR, Open Rate, Unsubscribes), presenting weekly/monthly reports and actionable recommendations to leadership.
Qualifications & Requirements Experience:
2+ years of hands-on experience in email marketing, preferably in an e-commerce or retail setting.
ESP Proficiency:
Strong expertise with major E-commerce Email Service Providers (Klaviyo, Mailchimp, ActiveCampaign, or similar).
Technical Skills:
Basic
HTML/CSS
knowledge for email troubleshooting; experience with e-commerce platforms (Shopify, BigCommerce, or Magento) is a strong plus.
Content Creation:
Strong copywriting capabilities tailored for direct-to-consumer audience engagement. Basic photo editing and graphic layout skills (Adobe Suite or Canva) required.
Analytical Mindset:
Comfortable using Google Analytics and ESP reporting dashboards to turn performance data into actionable campaign changes.
Work Style:
High attention to detail, strong time-management skills, and a proactive problem-solving mindset.
Job Type:
Full-time Pay:
$20.00 per hour
Benefits:
401(k) matching Dental insurance Flexible schedule Health insurance Paid time off
