About RecPro RecPro is a rapidly growing e-commerce brand specializing in aftermarket RV, marine, and outdoor recreation products. We pride ourselves on offering high-quality parts, exceptional customer support, and a collaborative, fast-paced work environment where team members can continuously build their skills and grow. Position Overview We are seeking a driven, creative, and detail-oriented Email Marketing Specialist to join our team in Bristol, IN. In this role, you will own the end-to-end strategy, execution, and optimization of our email and SMS marketing campaigns. You will craft high-converting copy, design visually appealing graphics using brand guidelines, build automated flows, and leverage data to maximize customer engagement, retention, and sales revenue across our e-commerce platform.

Key Responsibilities Campaign Strategy & Execution:

Plan, build, and schedule recurring promotional email newsletters, product launches, seasonal sales, and SMS broadcasts.

Automation & Lifecycle Flows:

Build, test, and optimize automated email journeys (e.g., Welcome series, Abandoned Cart/Browse, Post-Purchase, Win-back, and Re-engagement).

Content & Graphic Design:

Write compelling, high-converting email copy and collaborate with graphics tools/designers to produce visually engaging layouts aligned with RecPro's product line.

Segmentation & Personalization:

Manage list hygiene, segment customer databases based on purchasing behavior and engagement, and execute tailored lifecycle communications.

Deliverability & Compliance:

Monitor inbox placement, manage domain reputation, enforce list hygiene best practices, and maintain full compliance with CAN-SPAM and TCPA laws.

A/B Testing & Optimization:

Conduct ongoing testing on subject lines, send times, preview text, layout formats, and CTA buttons to maximize Open, Click-Through (CTR), and Conversion rates.

Analytics & Reporting:

Track key performance metrics (Revenue, CTR, Open Rate, Unsubscribes), presenting weekly/monthly reports and actionable recommendations to leadership.

Qualifications & Requirements Experience:

2+ years of hands-on experience in email marketing, preferably in an e-commerce or retail setting.

ESP Proficiency:

Strong expertise with major E-commerce Email Service Providers (Klaviyo, Mailchimp, ActiveCampaign, or similar).

Technical Skills:

Basic

HTML/CSS

knowledge for email troubleshooting; experience with e-commerce platforms (Shopify, BigCommerce, or Magento) is a strong plus.

Content Creation:

Strong copywriting capabilities tailored for direct-to-consumer audience engagement. Basic photo editing and graphic layout skills (Adobe Suite or Canva) required.

Analytical Mindset:

Comfortable using Google Analytics and ESP reporting dashboards to turn performance data into actionable campaign changes.

Work Style:

High attention to detail, strong time-management skills, and a proactive problem-solving mindset.

Job Type:

Full-time Pay:

$20.00 per hour

Benefits:

401(k) matching Dental insurance Flexible schedule Health insurance Paid time off

Work Location:

In person