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Marketing
Marketing Specialist
Houghton, MI
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Kingstar is seeking a creative, organized, and self-motivated Creative Marketing Specialist to manage and strengthen our digital presence. This is a hands-on position combining social media marketing, photography, video production, content creation, graphic design, and website management. The ideal candidate can take a project from concept through completion and create professional content that accurately reflects the quality, craftsmanship, and adventurous spirit of the Kingstar brand.
PRIMARY RESPONSIBILITIES
Develop and execute Kingstar's social-media content strategy Create, schedule, and publish content across Instagram, Facebook, YouTube, and other relevant platforms Photograph and film campers, production processes, employees, customer deliveries, events, and outdoor lifestyle content Edit professional-quality photos, short-form videos, product videos, and promotional materials Write engaging captions, website copy, product descriptions, email content, and other marketing materials Maintain and update the Kingstar website, including products, specifications, photos, videos, and company information Ensure consistent branding, messaging, and visual standards across all channels Create digital and printed marketing materials for product launches, events, dealers, and sales initiatives Develop content calendars and coordinate marketing activities with sales, product development, and company leadership Monitor social media and website performance and recommend improvements based on results Respond professionally to comments and messages or direct inquiries to the appropriate team member Organize and maintain Kingstar's photo, video, and digital-asset library Assist with trade shows, product launches, customer events, and off-site photo or video shoots Identify new opportunities to increase brand awareness, audience engagement, website traffic, and qualified leads
QUALIFICATIONS
Experience in digital marketing, content creation, social media, photography, videography, web design, or a related field Strong photography and video-production skills Experience with photo, video, and graphic-design software such as Adobe Creative Cloud or comparable programs Experience managing business social-media accounts Familiarity with website content-management systems and basic search-engine optimization Strong writing, editing, and communication skills A strong eye for visual composition, branding, and detail Ability to manage several projects and deadlines independently Willingness to work in both office and manufacturing environments Valid driver's license and willingness to travel occasionally for events or content production
PREFERRED QUALIFICATIONS
Two or more years of relevant professional experience Experience marketing premium, outdoor, automotive, RV, powersports, or manufactured products Experience with paid social-media advertising, email marketing, and performance analytics Drone photography experience Experience producing outdoor lifestyle content Basic knowledge of HTML, CSS, or website troubleshooting
ABOUT YOU
We are looking for someone who: Understands how to present a premium product and brand Is equally comfortable developing ideas and executing the work Takes ownership without requiring constant direction Can tell compelling stories through photographs, video, design, and written content Works well with production employees, customers, and company leadership Values professionalism, competence, integrity, and continuous improvement Is excited about outdoor recreation, overland travel, manufacturing, and American-made products
ABOUT US
Kingstar is a family-owned and operated manufacturer of premium truck campers and RVs built for off-grid and overland adventure. By using high-quality materials and components, maintaining a premium design aesthetic, and continually pursuing innovation, Kingstar is rapidly becoming the gold standard in the truck-camper industry. Our company was built on Christian values, and we are committed to investing in the people, processes, and culture that make Kingstar a great place to work.
Our core values are:
Serve God Take Ownership Be Positive Excellence in Everything
BENEFITS
Paid time off Paid holidays Consistent weekday schedule Opportunities for professional growth Creative ownership and the opportunity to shape a growing premium brand
APPLICATION REQUIREMENTS
Please submit: A current résumé A portfolio or examples of relevant photography, video, design, website, or social-media work A brief explanation of why you are interested in working for