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Trades Holding
Digital Marketing Specialist
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Digital Marketing Specialist Trades Holding Blacklick, OH Job Details $65,000 - $75,000 a year 8 hours ago Qualifications Performance dashboard reports Project reporting Marketing project management Marketing ROI (MROI) improvement Media performance reporting Conversion rates analysis Mid-level SEM campaigns Project communication management Analysis skills Client base expansion New customer acquisition Organizational skills Pay-per-click (PPC) advertising Management reporting Marketing analytics Marketing agency experience Lead generation activity metrics tracking Paid search marketing Communication skills Project stakeholder communication Cross-functional communication Campaign performance reporting Analytics Paid search advertising campaigns Full Job Description Trades Holding Company | Columbus, OH or Cleveland, OH (Hybrid) Trades Holding Company is seeking a Digital Marketing Specialist to support the digital lead generation and performance marketing programs for the Mr. Rooter brand. This role will coordinate with agencies, digital marketing vendors, and internal stakeholders to manage reporting, monitor performance, track projects, and support customer acquisition initiatives. The ideal candidate has experience working with lead generation programs and understands key performance marketing metrics such as CPL, CPA, conversion rates, ROAS, and attribution. What You'll Do Coordinate digital marketing and lead generation initiatives Manage agency communications and project execution Monitor campaign performance and KPI reporting Maintain dashboards and business reporting Support paid search, local search, website, and lead generation programs Track action items, deliverables, and marketing initiatives Qualifications 3-5 years of digital marketing, performance marketing, or agency experience Experience with lead generation and customer acquisition programs Strong analytical and project management capabilities Familiarity with Google Ads, GA4, reporting platforms, and marketing analytics Excellent communication and organizational skills