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Marketing
Marketing Specialist
Celina, OH
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Job Overview We are seeking a dynamic and detail-oriented Email Support Specialist to join our innovative marketing team. In this role, you will be the key driver behind crafting compelling email campaigns, managing email marketing software, and analyzing campaign performance to optimize engagement. Your expertise will help us build personalized customer journeys, enhance brand loyalty, and deliver targeted messaging that resonates with diverse audiences. This paid position offers an exciting opportunity to leverage your skills in digital marketing and automation tools to make a measurable impact on our marketing efforts. Responsibilities Develop and execute email marketing strategies aligned with overall marketing goals, utilizing platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, and Mailchimp. Manage end-to-end email campaign management, including segmentation, list management, scheduling, and deployment. Implement and optimize marketing automation tools to streamline customer communications and nurture leads effectively through email automation workflows. Design engaging email content using copywriting skills and
HTML/CSS
coding to ensure visually appealing and responsive emails. Conduct A/B testing and controlled experiments to refine email content, subject lines, send times, and segmentation strategies for maximum performance. Monitor digital marketing performance through web analytics reporting tools like Google Analytics and Salesforce Marketing Cloud analytics dashboards; analyze data to inform data-driven decision making. Perform ongoing email marketing analysis to identify trends, measure success metrics such as open rates and click-through rates, and recommend improvements for future campaigns. Collaborate with cross-functional teams on marketing project management initiatives related to e-commerce campaigns and digital marketing efforts. Utilize tools like Adobe Photoshop for creating or editing visual assets that enhance email content. Research customer segmentation strategies to improve targeting accuracy and increase engagement rates across diverse audience groups. Experience Proven experience in email support or digital marketing roles with a focus on email campaign management and automation. Strong familiarity with email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, HubSpot, or similar platforms. Hands-on experience with HTML and CSS coding for customizing email templates. Knowledge of web analytics reporting tools like Google Analytics and Salesforce Analytics for monitoring campaign performance. Experience conducting A/B testing, marketing controlled experiments research, and analyzing results to optimize campaigns. Ability to interpret data from various sources to support strategic decision-making in digital marketing initiatives. Background in customer segmentation techniques including lead segmentation strategies for targeted outreach efforts. Familiarity with digital marketing performance monitoring tools and techniques within e-commerce environments is highly desirable. Join us as an Email Support Specialist if you're passionate about crafting impactful email campaigns that drive engagement through innovative automation, data analysis, and creative content!
