Find & Apply For Marketing Specialist Jobs in Lincoln, Rhode Island

Digital Marketing Specialist Rhode Island Counseling Associates Lincoln, RI Job Details Full-time $25 - $30 an hour 22 hours ago Benefits Health insurance Dental insurance 401(k) Vision insurance Qualifications Social media advertising campaigns Website management Basic graphic design principles WordPress Data reporting Graphic design software Image content creation Visual communication design Pay-per-click (PPC) advertising Facebook Marketing analytics Professional art or design Paid search marketing Technical Proficiency Data analytics technologies Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Overview We are seeking a dynamic and results-driven Digital Marketing Specialist to join our innovative marketing team. In this role, you will craft compelling digital campaigns, optimize online presence, and leverage cutting-edge tools to drive brand awareness and customer engagement. Your expertise will help elevate our digital footprint across multiple channels, ensuring measurable success and continuous growth. This paid position offers an exciting opportunity to influence our marketing strategies while working in a fast-paced, collaborative environment. Responsibilities Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels. Conduct keyword research and utilize SEO tools to enhance website visibility and organic traffic. Manage website content using WordPress and content management systems, ensuring content is optimized for SEO and user engagement. Design visually appealing graphics and banners using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices. Set up and optimize paid advertising campaigns, monitor performance metrics, and adjust strategies for maximum ROI through paid search marketing and social media advertising campaigns. Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to track campaign performance, user behavior, and conversion rates. Collaborate with cross-functional teams to create engaging content for email marketing campaigns, blog posts, and social media posts that resonate with target audiences. Utilize marketing automation platforms to streamline campaign workflows, nurture leads, and improve overall marketing efficiency. Manage website updates, perform technical SEO audits, and implement

HTML/CSS

modifications to improve site performance. Conduct performance marketing initiatives focused on e-commerce platforms to increase sales conversions through targeted digital strategies. Qualifications Proven experience with SEO tools along with strong knowledge of SEO best practices. Proficiency in Google Ads (Google AdWords), Facebook Advertising, and paid advertising campaign management. Technical skills including HTML, CSS, JavaScript, SQL, and familiarity with website management systems like WordPress. Experience with web analytics reporting using Google Analytics or similar tools; ability to interpret data for actionable insights. Strong graphic design skills with Adobe Photoshop and Adobe Creative Suite; ability to create engaging visual content. Knowledge of content creation strategies for digital channels including email marketing, social media management, and content management systems. Familiarity with conversion optimization techniques to maximize campaign effectiveness. Excellent copywriting skills tailored for digital audiences across various platforms. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as a Digital Marketing Specialist to harness your creativity and technical expertise in shaping impactful digital campaigns that drive measurable results!

Pay:

$25.00 - $30.00 per hour

Benefits:

401(k) Dental insurance Health insurance Vision insurance

Work Location:

In person