We are looking for a strategic media leader to drive distributor-focused advertising and commerce initiatives for a retail organization. This long-term contract position is ideal for someone who can connect media strategy with sales impact, shopper engagement, and digital shelf performance in a fast-changing environment. The role calls for a highly analytical, detail-oriented individual who can translate data into practical actions while helping shape effective approaches across Distributor Media Networks.
Responsibilities:
- Create and lead media plans across Distributor Media Networks to support brand growth, demand generation, and commercial goals.
- Oversee campaign execution across sponsored listings, display placements, search programs, and digital merchandising opportunities within distributor platforms.
- Improve online product presence by strengthening assortment visibility, content quality, discoverability, and conversion performance across distributor sites.
- Work closely with sales, marketing, category, and external distributor teams to ensure media investments support broader business priorities.
- Evaluate campaign results, buyer behavior, and commerce performance data to identify trends and recommend optimization strategies.
- Build reporting structures and measurement tools that track brand impact, revenue contribution, search visibility, digital shelf effectiveness, and related performance indicators.
- Identify ways to enhance the customer journey by increasing product findability and improving conversion opportunities at key decision points.
- Manage budget allocation, forecasting, campaign calendars, and partner relationships to deliver programs efficiently and effectively.
- Monitor developments in B2B commerce, distributor media offerings, and digital advertising channels to uncover new opportunities for growth.