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Marketing
Media Planner / Buyer
Las Vegas, NV
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Under the guidance of Media Management, the Senior Media Strategist is responsible for the end-to-end development and execution of strategic, audience-driven paid media plans. This is a "hands-on-keys" role that requires a blend of high-level strategic planning and technical platform execution. You won't just receive a strategy to implement; you will own the research, build the plan, and execute the buy.
WHAT YOU'LL DO
Strategic Planning & Research Own the
Planning Process:
Lead the full media planning lifecycle, from identifying target audiences and pulling research to building and presenting final plans to clients.
Innovation & ROI:
Develop forward-thinking plans that align with client KPIs and overall channel strategy, providing POVs on media proposals and competitive market analysis.
Budget Stewardship:
Manage budget flowcharts, media authorizations, and invoice reconciliation from concept to completion.
Directly build, launch, and optimize campaigns within digital platforms (Social, Programmatic, Search). This includes setting up new campaigns as creative assets arrive.
Active Optimization:
Beyond pulling reports, you are expected to analyze data and immediately execute recommended changes in-platform to improve performance.
Digital-First Focus:
While the primary focus is digital, you will act as both the planner and buyer for traditional channels like Out-of-Home (OOH) and Print.
Collaboration & Management Media Integration:
Partner with specialized broadcast and radio buyers, providing the strategic plan while they lead the negotiation.
Client Leadership:
Run point on client meetings, status agendas, and follow-up correspondence, acting as the strategic lead for your assigned business.
Team Development:
Mentor and oversee the workflow of Assistant Media Strategists and Media Strategists to ensure professional growth and high-quality deliverables.
Cross-Functional Coordination:
Manage creative grids and media specifications, ensuring account and creative teams have the technical details needed for successful launches.
QUALIFICATIONS & REQUIREMENTS
Expert Platform Knowledge:
Proven experience building and optimizing within platforms like Meta (Facebook/Instagram), The Trade Desk, and Google Ads.
Traditional Media Openness:
Experience (or a strong willingness to learn) across Linear TV, OOH, and Print.
Certifications:
Ability to obtain certifications in The Trade Desk, Facebook, and Google within the first year of employment.
